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During DDW2017 (Dutch Design Week 2017) in Eindhoven we had the opportunity to open the doors of our food resilience initiative, referred to as the FRE2SH cooperative (Food, Recreation, Energy, Education, Sustainocracy, Health).
Over 4500 visitors came to see the FRE2SH ecosystem in which various businesses connect to share food responsibilities in town. Such partners are forming a community relationship between city food production, consumption and food processing activities.
Currently FRE2SH provides different types of herbs, lettuce, flowers, mealworms, oyster mushrooms, water Kefir, trout…
Some of these products are processed into salades, soups, brownies, hamburgers, etc.
There is a zero waste policy in which solutions are designed to reuse all nutrients in the chain. Also residues like plastic, coffee, etc are reused. Transportation is done on foot or by bicycle to avoid air pollution.
The STIR sustainocratic cooperative in Eindhoven for Food Securities in city populations, FRE2SH, is uniquely exposing itself through presentations, workshops and food trials during the entire Dutch Design Week 2017 (October 21st till 29th). We show our wurm and mushroom productions, aquaponics, the FRE2SH phylosophy and partnerships with permaculture in and around town. Also our restaurant and neighboorhood food engagement programs are being presented as well as food innovations and our intentions for the future.
Come and see us, participate and engage:
Veemgebouw – Strijp-S – Eindhoven – 5th floor
The 21st century is unique in our history of entrepreneurship. Our entrepreneurial mission has transformed. Within the core human values driven democracy, referred to as Sustainocracy, we create innovative value continuously, together with a large diversity of partners. These innovations did not exist before because they address issues that have reached our awareness and need for change to produce sustainable human and societal progress. Once available they become of economic and political interest due to the trade-ability and transformative characterstics of each innovation in multiple formats and with many trade supporters. We have called this way of working the 4 x Value discipline since we ask ourselves four basic, values driven questions:
First: What does our entrepreneurship contribute to the wellness of the human being?
This is a difficult and transformative question. In our current care driven economies we try to make people dependent on services, social securities and technologies out of political or economic interests. Entrepreneurship is hence an economic instrument, not humanitarian even if we try to convince ourselves it is. As a consequence people become less alert, lazy, subordinate, disengaged and non-productive. We tend to take away their self reflection, creativity and wit to favor our own financial wellness. This is not the 21st century entrepreneurship.
Our entrepreneurship is not a money driven occupation, it is core human values driven, creative and meaningful. Collective self-sufficiency is a core human value in Sustainocracy in which people do meaningful things in and for the community that fullfill basic and general needs. So our entrepreneurship should help people be able to take responsibility for their own quality of life rather than taking it away from them. We then see their health, their engagement and productivity increase which is good for them, society and the economy. Our entrepreneurship is hence focused on helping people create their own wellness.
Second: How do we contribute to society?
Also this is a difficult one to answer. Who are we trying to please? In our current society the public dominance is mastered by political and economic interests. Our Sustainocratic foundation however is focused on our human values. This represents a different kind of accountability for both the citizens, governance and entrepreneurship. When the 5 core human values are respected than the society itself will be resilient to all kinds of issues. We therefor need to enhance society from a core values point of view, not political or economic. Then we see that politics and economics show interest and start relating to the sustainocratic values to sustain themselves and their initiatives. Which is good. So by being creative in the field of core human values we also gradually transform the political and economic discourse. We contribute to social cohesion, public engagement and political and economic management of wellness. In fact we created a leadership movement of change within a managed culture of political economic conservatism.
Third: How does our natural environment benefit?
Our current lifestyle and political economic steering produce pollution, destruction of our natural habitat and the restroing capabilities of our environment. In fact we are a parasite of our host, planet Earth. Our entrepreneurship is hence focused on turning this around to become a symbiotic partner of the environment of which we are part and of which we depend. How do we deal with innovation to take away, avoid and eliminate our polluting activities? How do we use natural resources in a cyclic way? What can we learn from our living environment that presents solutions which took over 4 billion years to evolve and often show must better results than whatever our human wit can come up with. Whatever we do in our entrepreneurial spirit it should not damage but heal and interact with our natural reality.
Fourth: How do we generate enough money as means for our continuity?
Within our entrepreneurial processes we distinguish two clear patterns. The first one is the creative part of thinking of meaningful innovations that make a difference within our Sustainocratic mission. Since we create something that cannot be bought, simply because it does not exist yet, we can only invest in our venture. As we use our 4xValue method to guide us we enter the path of other entrepreneurial members of society who have no business interests but do have societal or environmental challenges (government) or intellectual interest (universities) to deal with. Business partners are interested in participating to see if they can lay hands of the innovations to include them in their commercial activities as soon as they become visible and tangible. In this phase these partners invest money and their own talented contribution to effectively design our innovations. Money is a means here.
As soon as the innovations come to existence they have a number of properties that can be fragmented again among the participating partners: new products, services, policy modifications, new knowledge and experiences, educational values, etc. All these can be incorporated in economic patterns of social cost savings as well as business development. Each enlargement of the use of the innovations contributes to both the economic growth as well as the overall global change for resilience. Money is again a means to provide continuity through new investment patterns or the creation of an innovation fund (royalties or donations) for continuity of both the 4xValue processes as the continuous delivery of meanful entrepreneurship. Our innovative drive is therefore the main attractive force for the diversity of partners to participate with investment of resources and financial means.
4xValue as mirroring tool
We have now noticed that employees, stakeholders and investors start using the 4xValue criteria to see if the company they work for (or with) is producing integral value. If not than people ask themselves if they want to work there or invest in it? Salary or divident is often not enough anymore and people want to get reassurance of their own meaningful contribution to society and the multiple positive reciprocity of their engagement.
While focusing ahead on the expansion and deepening of Sustainocratic processes locally and globally I was confronted suddenly with a moment of looking back. My awareness break throughs had begun when having to deal with the growing up of my two daughters by myself. Now that they have reached an age that they start dealing with life themselves I suddenly start experiencing new and forgotten levels of freedom. I can go out more often, travel and deal with people in a different, more intimite way. Time has passed by fast, always packed with responsibilities. Having arrived at less turbulent waters now someone invited me to look back at the roller coaster that I had been sitting in: Single father and initiator of a new global model for governance (Sustainocracy)…
Aging as a sign of maturity
Someone once told me that until 40 years of age the physical appearance of a person is what God gave us and after 40 what we made of it ourselves. From an inner perspective something similar happens I presume. Until 40 we learn by interpretation of our actions and their consequences, after 40 our awareness tends to determine our actions. The riping process of the fruit of life shows in one’s face. The paradox of physical degradation and spiritual growth to fullfilment is both painfully humiliating and gratefully producing submissiveness to the wisdom of life. Something like: “before 40 ready to procreate, after 40 ready to cocreate”. Both extremely satisfying phases of life, both erotically challenging and highly interactive with our fellow human beings.
My aging and maturity process as Sustainocrat
My productivity as an author with a vision became primarily reflective of the progress I made myself in awareness and vision development of the true values of life. My single fatherhood gave me the time to reflect and put things on paper. Looking back at the covers of what has been published as books about new forms of entrepreneurship and the new societal engagement with sustainocratic governance, it shows an interesting trayectory.
Most of the covers (not all) of my backward reflections in book format
“Change the world and start with yourself” is the easiest way ahead. It saves travel expenses and one can be at it all day. The next step is to invite the near surroundings to do the same. My home town Eindhoven became my living lab. This I could combine with my tasks as a single father, travel by bike and still be on time to pick up the children from school. Various communities appeared of which AiREAS and the former STIR Academy (now School of Talents) are the ones that got most response. Government, businesses, science, schools, citizens, etc started to engage and the clusters of communities started to live an innovative life of their own with sometimes 100’s and 1000’s of participants.
If the above is a minor sample of the results of a crazy idealist that turned into a global initiator of a new model for societal and personal governance, what will the remaining part of my life bring? My maturity has provided me with peace of mind. My determination is still as high as ever but reduced the revolutionist part in me and enhanced the evolutionary side. There is a “can do” attitude now rather than “must do”, which give room for personal joy in the progression and attention for myself, my health, my loved ones and at the same time enjoy the opportunities that lay ahead. It is good to see that the DNA created around Sustainocracy is spreading around the world even without me. That gives me the feeling that ‘it is all right” allowing me to become a bit more sellective in my ventures and deal with complexity with a senior attitude. The main satisfaction I feel is that the core values defined by me as missing elements in society are now regaining their importance. I don’t have to convince people anymore and can now concentrate on helping make it grow into a mainstream participatory society.
School of Talents is learning movement of the City of Tomorrow (STIR Foundation) in which students develop theories and new practical environments between our current fragile reality and the societal resilience provided by Sustainocracy.
Two students of Avans Highschool in Breda (Netherlands), Ibren and Fernando, joined the School of Talents to do their final year practical within environmental science. Their choice was to analyse the food resilience within cities and the need, potential and impediments of urban farming. Their report is highly inspirational and valuable for food labs, urban farming, technological innovation and governance. For STIR and the School of Talents the report is a solid foundation for establishing innovative circular food systems in the cities and develop new participative learning activities for new students. Here you find the index:
The management summary will be available free of charge. The full report is only available to the investors and sponsors of the School of Talents. People, business or governance that wish to engage into working on local food resilience can contact us.
The student Ibren will publically present and defend their findings in the School of Talents audience on August 14th at 15:00 in the aquaponics center of Eindhoven. Student Fernando wishes to continue the research for his own bachelor degree and expects to focus on the complexity of nutrients in circular city food systems.
If you wish to learn more you can contact Jean-Paul Close firstname.lastname@example.org
Peru is having a great issue with drinking water. Long spells of drought produce a severe water shortage. Sudden spells of excessive rain destroy productive agricultural grounds causing food shortages. How do we solve this? How can Peru adjust to this urgent and dramatic situation? Some people believe that the solution needs to be found in Sustainocratic cooperative thinking and handling. In Sustainocracy water is a core human condition for sustainable progress and shared responsibility, not an economic or political power game or means.
Crowdfunding is needed to independently research the current status in Peru as well as the measures taken by local governance. We need to educate the local stakeholders on the innovative value of sustainocratic engagement and establish the first local and international multidisciplinary team (government, innovative entrepreneurs, citizen’s engagement and scientific expertise) for accountability and cocreation of the higher purpose of integral water resilience and wellness. The group will the define together the priorities in steps to be taken. Once that is done projects can be defined that get access to regular and large funds but this first analytical step needs to funded seperately.
The money will be used for travel and lodging expenses in Peru, making local presentationd and effort needed to contact and gather all necessary information and stakeholders objectively to create the first Sustainocratic table for water resilience. Project leader in STIR City of Tomorrow is Peruvian PhD student Edwin Rodriguez. He is preprint his own letter to you on which he explains the situation and his motivation to you.
Can you contribute? Let us know…..