The goals set by the United Nations are relevant. However dealing with such important issues within the context of the global political-economic arena is difficult, if not impossible, especially when we realize that this arena caused the problems in the first place. Resolving problems like inequality, poverty, pollution, hunger, etc are not only an issue in countries that have been devestated by the economic machinery but also in the rich countries where social inequality and poverty is rising and becoming a servere issue as well. Great and expensive efforts are made to remediate this through Foodbanks, social welfare programs, etc but in essence it is the system that is wrong.

If we want to engage people to the UN goals than it is from the perspective of the opportunity to do something real about it without being blocked by rules and regulations made to sustain political and economic formats. It cannot be explained that a friendly neighboor cannot provide food to a homeless person because he or she is then violating some institutional rule. Equally it is unperceivable that poor people loose their social security as penalty when they eat together at the homes of friends because it is seen as hidden income. This (and many more examples) is manipulation of human freedom, natural human relationships and care for each other.

That is why I introduced a new global context, Sustainocracy, the participation society based on core natural and human values. It introduces an evolutionary purpose to our freedom, companionship and democratic equality.

Projecting the 17 sustainable development goals onto these core values through citizens engagement and shared ownership, we can establish sharing mechanisms that resolve all issues. We can als redefine some of the calls within the perspective of harmony. The most important goal is then number 17: partnerships, which in Sustainocracy refers to multidisciplinary shared,project driven responsibility.

Number 8 (decent work and economy of growth) is transformed into “rewarded participation and healthy economy”.

Other definition can be more focused and adjusted to contribute to the core values. Number 10 (reduced inequality) is meaningless if it does not focus on the democratic essence of equality, in gender, opportunity, reward, etc. If a goal is not measureable and focused on change it will be just a colored block among others in the puzzle. It is like the number 9 (Industry, Innovation and Infrastructure). These seem hardly related and issues with their own agenda within the political economic context. If however related to the core values of Sustainocracy the agenda of these activities transforms into purpose driven transformation and service to the planet and humankind.

My short pitch during Braincandies was related to introducing these differentiated realities..and an invite to start reasoning with me from that sustainocratic side of the line….it makes a world of difference and a different world.