If there is one area where 4 x WIN entrepreneurship is making a breaking point difference it is in the transformative world of food awareness and building local resilience together with nature. The world of industrialized and manipulative mass production of food is most definitely the main cause of massive destruction of our landscapes, misuse of energy resources, increase of health care costs and the basis of climate alterations, pollution and global poverty with social unrest and migrations needs for millions of people. In our view this is an ecological and humanitarian crime that is only justified in the financially dominated structures.

Leveraging food to a level of shared responsibility and human essential, instead of treating it as a commodity in the speculative hands of financial interests, changes entirely the way we deal with are relationship with nature, engagement with food, related entrepreneurial initiatives and local development of integral wellness. Paying attention to local for local regenerative food self sufficiency, implementing collaborative techniques with nature for shared abundance, diversity and quality of food, solves nearly all major issues around the world.

Our human entrepreneurial world needs to focus urgently on recapitalizing the world with our natural living environment to help us survive. A new entrepreneurial spirit arises around food as a corner stone for sustainable human life, one that needs respect, collaboration with nature, understanding and engagement. It is not about domestication and control. It is about symbiotic collaboration and integration in the dynamics of a living reality, not by killing it for food yet by serving it for nutrition.

FRE2SH is a community of such new age entrepreneurs across the world. Together we are this new world of engagement and focus. Through OSFD we help other that wish to initiate or develop such entrepreneurship and become part of the community. Every month we gather online to talk with experts on related topics. This month (november 24th at 16.00 CET, Amsterdam time) we will discuss the new age entrepreneurship.

Also please do share this talk around/on social media if you know some friends or colleagues who might be interested! Here is the link to register (free): https://www.eventbrite.com/e/fdn-safari-14-new-age-food-entrepreneurship-tickets-469731588827