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IQ, EQ, PQ, SQ en AQ
We humans are complex living beings in constant evolution, not something static. Especially the AQ is intriguing since it is difficult to compare, measure or give an indicator. Where IQ is measured in low, average or high, the AQ is layered in breakthrough in our consciousness, the deepness of understanding and level of integration with the universal surroundings. In this short video we provide some insight to get to know ourselves a bit better.
The existential evolution of ethics
When we look up the meaning of the word “ethics” we find that it represents the interpretation between what is good and bad. We would assume that such and interpretation has a uniform understanding across humankind. But is far from the reality. Interpretations about good and bad are highly subjective, relative to which point of view we take to look at the interpretation of reality. The financial hierarchy for instance looks at ethics in a totally different way than human rights movements or religious doctrines. There is an evolutionary foundation to this that relates to the way we deal with the aspect of “self interest” and how we relate to other people and our environment. This regularly leads to conflicts between all of these elements, that all defend their own interpretation of good and bad. Some:
- apply lawful impositions to get what they stand for (if you don’t pay we take away your rights),
- use threats (if you don’t go to church you will not go to heaven),
- create explosive acts of revolution and war (equal rights for women).
Justice is biased within the arena of which the good and bad is applied. With the current state of ethics we cannot solve the conflicts in the world, nor the tension between people, our natural environment, the growing polarization, war environments, discrimination, genocides, poverty, general human suffering, elimination of biodiversity, the overall threat of human self elimination.

In view of the problems that we face as humankind there is a huge need to evolve. All together we need to develop a mature, non/competitive, constructive view on reality and accept a next level of ethics that covers our common existential interests. Sustainocracy has initiated this by defining Existential Human Ethics as a shared responsibility between people and institutions for a set of essential natural human values. This level of ethics defines what we need to do to respect life in general and of every human being specifically, placing us all in the context of our natural biological environment that delivers our basic needs (our source of existence). It is great that we have developed scientific knowledge and all kinds of technologies to support us, but this needs to be deployed within the Existentialist Ethical environment, rather than solely within a single field of self interest. The level of ethics defined by Sustainocacy has proven to establish a positive, productive, project driven convergence between all the fragmented silos of society. This convergence has the possibility to cover and satisfy all the older levels of ethics, without conflict or unnecessary impositions, but with the development of our sustainable perspectives as human beings.

2023 was a year of sharing reflections about a new collective story for us all. In 2024 we want the new story to grow
It is becoming high time that humankind is getting back on track of its own positive evolution. However stepping out of the pack, which is on the path of self destruction, is difficult. I personally did in 1996 and everyone around me declared me “out of my mind”. In 2005 I introduced the Entrepreneurship of the 21st century and started coaching business organizations on the 4 x WIN principles of contributing to humankind and the planet, instead of using them as resources for financial self interests. Gradually I started to understand that such a new type entrepreneurship needed the appropriate environment to develop. But no other societal environments wanted to work with me or my story. For them the world still turned around money which could solve anything. In 2008 the financial crisis blew away this dream.
Since 2009, the small STIR foundation, that I had set up to experiment with working with the idea of 4 x WIN regional value creation, began to invite the fragmented silos of society to engage in new storytelling environments. Nothing seemed to work initially, until I suggested to work on regional air quality and health. Now, 14 years further down the line, and a lot of experimentation with the STIR set of core human values, we can reflect about:
- The complexity of change (do we have free will?)
- Mature versus immature society formats
- New educational formats
- The converging power of existentialist ethics (a conference paper that will be published through other channels)
