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Our route into a totally new society

"You will only see it when you get it". (Cruyff). 

The City of Tomorrow, with its Sustainocracy, its various multidisciplinary partnerships and our many insights to share for a successful transition, positions itself in a form of society in which the survival of humankind in its natural context is central. We invite governments, the business community, education, fellow citizens and knowledge institutions to take joint responsibility in this, independently and together. Organizations that accept the invitation derive new forms of success but are also undergoing a radical transition. Those who don't continue to experience the negative pressures of the old reality that is only ramping up.

Our old, trusted society has been made completely dependent on money. This money is created through industrial processes and services. These use natural resources, both for the production and distriution. Money is also created through capitalist speculation, ie it arises from creating and trading deficits. The system is aimed at keeping people dependent on money, products and services. The whole process is inherently destructive and polluting. 
If we cannot recycle, reuse or compost it, it should not be produced (Dr. Paul Connett)
In order to facilitate this form as best as possible, governments have been set up to help it grow. This was first done by constructing infrastructures. Then the regulatory "care" was added by applying the principle of "flatten the curve". This is to prevent the system from turning its neck prematurely. Flatten the curve has become famous for the corona measures but is in fact an approach that is standard applied by governments to seemingly solve problems without addressing the root causes. Because the latter is out of the question in a "democratic" imaginary world of public dependence.

"In this old reality, the wrong choices are constantly being made" (Jean-Paul Close, Sustainocracy). Wrong if we look at them from the natural context of the survival of life on Earth, including us humans. If we value this life, including ourselves, then we will have to embrace a new reality. 

This happens in two ways:
1. By learning to look at the old reality from the perspective of natural life and to expose the wrong choices. We no longer tolerate pollution and destruction. We base area development on core values of life instead of industrial processes. No more flattening the curve but a substantive change of approach and mutual relationships.

2. By letting go of our dependence on the old reality and taking co-responsibility for the design of the new one society together. We don't focus on shortages but on creating a natural, healthy abundance and sharing it. Money, governments, entrepreneurship, knowledge, culture, all change roles in this new context.

Both ways develop in parallel. There are forces that still defend the old reality out of self-interest or blind shortsightedness. That is normal, especially if we consider the dependency culture that has ruled for generations. You don't just change that, nor the power structure that has been derived from it. Making room for the new is a laborious process, especially when the old structure imposes its power. We therefore see more and more lawsuits against governments and companies based on the recognition of the life they are undermining. It will not be long before this practice is declared illegal and we are also developing new legal forms in this regard.

Life is not a right but a shared responsibility.

If we look around us, we see those changes everywhere. Once that space has been taken and occupied, it grows steadily and the new norm develops from the new consciousness and framework for action. Not much will change for many people, except that they will be taken along in a new mentality and distribution key. The functions in society are also changing. The transition is drastic for the pioneers, as well as for all institutions that are reinventing themselves in the new context. But if they don't, they gradually lose out. As the world grows above the horizontal line, it becomes increasingly difficult to maintain the world below the line.

End of era, welcome new era, for sustainably developing people.

Collaborative enterprises in food

This article, written and published by Laszlo Zsolnai and Antonio Tencati, starts with the following abstract:

The current and prevailing paradigm of intensive agricultural production is a straightforward example of the mainstream way of doing business. Mainstream enterprises are based on a negativistic view of human nature that leads to counter-productive and unsustainable behaviours producing negative impact for society and the natural
If we want to change the course, then different players are needed, which can flourish thanks to their
capacity to serve others and creating values for all the participants in the network in which they are embedded. In
the article, through the analysis of the Slow Food movement and the use of recent theoretical and empirical contributions in behavioural sciences and psychology, we support the collaborative enterprise model as an alternative to the still prevailing, mainstream business models. Evidence shows that caring and responsible efforts of economic agents are acknowledged and reciprocated even in highly competitive markets.

Our experience with FRE2SH shares these positive views of the collaborative enterprise. We do not share the views of the reciprocity of the responsible efforts of economic agents. In the idealistic world of honest economies these views are correct but we do not live in this ideal world nor honest economies. In urban and rural environments the dishonesty of speculative dealing with real estate, space, productivity and distribution, is dominating the processes. In FRE2SH we were up against the psychology of public laziness (blind supermarket dependence), prioritized speculative use of urban real estate for anything else than food, and the financially handcuffed reality of rural farmers in the destructive world of mass productivity.

The only way to break the speculative capitalist dominance is through a singularity crisis (huge human suffering) or voluntarily realising the handcufs in favor of the collaborative enterprise. The latter is probably one of the most difficult things to do but not impossible. Those who own space abt for food engagement, without any endebtment (the handcufs) to the system, have the free choice to engage in the collaborative enterprise. The more of such space owners engage, the stronger we develop our counter measures against the capitalist hegamony, in favor of human and planetary sustainable progress.

Recycling of plastic in India

This short video shows a beautiful process in India with multiple benefits. Meet Recharkha – The EcoSocial Tribe