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Podcast about sustainocracy and developing a new and sustainable reality together (8 minutes)

Modelling the World’s Floods & Building Fathom | The Enterprise Sessions with Professor Paul Bates ResearchPod

In this episode of Enterprise Sessions from the University of Bristol, Professor Michele Barbour speaks with Professor Paul Bates, world‑leading expert in flood inundation modelling and co‑founder of Fathom, one of the University’s most successful research‑driven companies.Paul reflects on a remarkable career that began with a Bristol PhD in the late 1980s and evolved into pioneering work that transformed global flood modelling. He describes the technological shift that enabled a new generation of high‑resolution terrain data, the academic debates that reshaped the field, and the multidisciplinary collaborations that built the foundation for Fathom’s modelling techniques.The conversation traces Fathom’s origins from two ambitious PhD students with an idea, through early years of bootstrapping, to international clients including insurers, banks, multinationals, and the World Bank. Paul also discusses the challenges of spinning out before universities had mature commercialisation systems, the importance of staying ahead of competitors through transparency and innovation, and the recent acquisition of Fathom by Swiss Re.Finally, Paul reflects on what research entrepreneurship means within academia, how Fathom has strengthened Bristol’s scientific capabilities, and what lies ahead for both him and the next generation of global flood models.🔍 In the episode:·        The origins of flood inundation modelling at Bristol·        How new airborne laser mapping transformed what was scientifically possible·        Overturning long‑held assumptions in the field·        The multidisciplinary team behind high‑resolution flood models·        Serendipity, road trips — and how two PhD students sparked a company·        Fathom’s unconventional path: bootstrapping, grants and early customers·        Data‑as‑a‑service before it was mainstream·        Building global flood maps used by insurers, governments and financial institutions·        Staying ahead of competitors by publishing methods openly·        Growing from four founders to a 50‑person global team·        Acquisition by Swiss Re and what it means for the future·        Entrepreneurship in academia: culture, opportunity and barriers·        The virtuous cycle between research and commercial innovation·        What’s next: NASA’s SWOT satellite and the next era of global flood modelling 🌐 About the Enterprise Sessions The Enterprise Sessions bring together a diverse mix of company founders and researchers who talk openly about their personal experiences of forming spinouts and start-ups, raising capital, academic-industry partnerships and the joys of translating research discoveries into real-world impact. The series aims to inform, inspire and challenge myths and stereotypes about research commercialisation and how businesses and universities can work together to tackle society’s biggest challenges.  👍 Like, Share, Subscribe, ExploreIf you found this episode inspiring or informative, please don’t forget to like and share. Visit our website or subscribe to the University of Bristol’s YouTube channel for more Enterprise Sessions.  https://www.bristol.ac.uk/enterprise-sessions Paul Bates – LinkedInMichele Barbour – LinkedIn
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short video on sustainocracy

With thanks to SCI60 that transforms complex science in comprehensive video summaries. The video is triggered due to our research publication on “breaking with our heritage” for place based sustainable development.

What is a sustainocrat?

In 2010 we hosted one of our preparation meetings with all the invited institutions in the Province of North Brabant. Our program was to develop local air quality and health through the multidisciplinary community of AiREAS. Every thinkable institution (government, science, NGOs, technology) was present. They all had the opportunity to present their own programs. But at the end of the meeting everyone was packing their stuff again to go home. This is the moment when the sustainocrat was born. I jumped in the center of the meeting, looked around and asked: “Is that it? Do we have a healthy region now?”

The bags were unpacked again and everyone went back to their seat. That is when the real discussion started. “Who does what?” It was then when we decided that the provincial challenge was to big and complex, that we needed a smaller but complex region where we could look each other in the eyes and take decisions together. The city of Eindhoven stood up and suggested that they could be that initial region. And that is how it started. I have not left that position in the middle of the circle ever since and keep repeating the same questions, over and over again.