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Today I received the news that my paper on the “universal working model for sustainable progress” was accepted for the “Sustainability and Spirituality” conference in Hungary on Sept 21-23 2012. It is great to gain some international exposure for a method that I worked out in theory and also put into practice in my own living laboratory (The city of Eindhoven and the The Netherlands).
Many of the individual people involved in the related processes do it whole heartily. The institutions that I involve have still a strong dependence in the economic world and often lack sufficient backbone to show a sense of value driven responsibility. Here we encounter the true complexity of the paradigm shift from a money dependent society to a value driven one. The first is packed with institutions that have learned to uphold themselves artificially by the chain of financial dependencies, forgetting often the true original purpose of their existence. The value driven community of my model demands from the entities a commitment based on their true identity and contribution through application of competences and responsibility to the results we seek.
There are two moments when institutions become aware of their mismatch with sustainable progress and their confrontation with their lack of genuine and meaningful identity:
- When they fall over when their financial stakeholders withdraw their support in a crisis,
- When they get involved in value driven, co-creative processes and get blamed of incompetence due to internal bureaucracies, hierarchies and lack of capability to commit to true results.
We see this in most institutions, business, government and public services especially. In the second situation they “may” develop the awareness at senior executive level to transform into something that has a deeper meaning then just financial survival. In fact they start looking for genuine meaning and purpose, which is spiritual process. To take this executive action out of the sphere of abstraction I created the practical and measurable pyramid for multi-dimensional, value driven identity development and positioning of any institution.
When a company or institution remains at the traditional ground level in the base of the bottom triangle, it will develop and maintain an old fashioned a deteriorating strategy of financial dependencies. When it starts rising into the pyramid it will include much more value driven commitments that keep the organization alive and connected to a daily reality. The company become more sustainable if it finds a meaningful link with the surroundings.
To develop a true multidimensional value driven image (i.e. moving up the pyramid) represents a complex transformative process that affects the entire structure of the organization and all people related to it, internally and externally in the surroundings. As the value driven processes reposition the organization in society it will encounter a huge amount of organizations that are trying to do the same. The shake out is intense, driving organization to the kernel of their existence with a challenge to excel in their commitment to values rather than financial growth. Money becomes no issue anymore nor profitability. Profit becomes much more relative to results than just financial benefits.
From a multidisciplinary co-creation perspective only such companies will survive and link with value driven ventures in a sustainable way. It are not the products that make the difference but the set of values the company represents. Since these values represent the multiple inner meaning providing purpose to the commitment there will no customer relationships anymore but partnerships with other competence and responsibility driven institutions compatible with one’s own ideas.
Spirituality involves the profound understanding of a cosmic reality (matter, energy, purpose, finite limitations and abundance, her and now, eternity) and an evolutionary reality (dependence and independence, leadership, adaptability, sustainable progress). Business based on profound spiritual meaning is called multidimensional entrepreneurship. The difference can be summarized as follows: