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Ethics in Sustainocracy

The word ethics refers to norms or rules in a community that are considered for just and right handling. Some ethics are based on traditions and rituals in a particular society. They may not exist in, or even be conflictive with an other culture. Think of the tradition in the Netherlands of Saint Nicolas with his jumpy and joyful black servants, referred to as Black Piet. In the Netherlands this was a well accepted tradition that was celebrated every year, over and over again. Until people from some other countries moved to the Netherlands and related the rituals and festivities with their old slavery traumas. The Dutch felt offended as the tradition was never in their mind related to slavery at all. The newcomers felt offended because in their mind there was a clear relationship, also with the Dutch involvement in slave trade in the old ages. It is not easy when ethics diverge so much among groups in a same society.

The ethics dictated by certain churches and their religions are often contrary and conflictive with the ethics in open and free societies. Think of the position of women for instance in different religious or political environments. The interpretation of right and wrong differs and may give rise to conflics.

Our current Western society uses the ethics of solidarity by law through money. This means that everyone in these communities has to contribute to society through money driven processes (labor, taxes, consumption, timely payments, etc). This is not a voluntary decision, it a lawful and regulated demand. Society is seen as a cost that needs to be covered through contributions. Money makes this world turn. It has been gradually accepted as a norm, a standard. This paradoxly gives situations of lawful obligations to financially support the healthcare system. This tends to grow out of proportion due to the amount of illnesses caused by this society model. Yet it does not stimulate a healthy lifestyle.

The solidarity claim through money gives rise to all kinds of issues such as inequality, discrimination, power play, corruption, bureaucracy, public apathy, etc. This also leads to conflicts, wars, instability and injustice from an humanitarian or ecological point of view. The money claim may justify this, even by law, while putting a lot of money in remediating the damages. However, the ethics needed for sustainable human progress, do not. There are plenty of signs that this society format is on its way to eliminate our sustainable expectations as a species. In other words, we destroy ourselves.

Hence the introduction and rise of Sustainocracy with a different mindset. Sustainocracy means: Sustainable human progress and a real time democracy. The ethics in Sustainocracy is based on our shared responsibility for our core natural and evolutionary values. This responsibility is not uncommon to us. In our family life with care for our children and our elderly family members. We tend to apply Sustainocratic norms and values. In fact, Sustainocracy is based on these family values. It is key to also apply these to society as a whole in order to regain our sustainable resilience.

This shared responsibility gives rise to regional self determination and self sufficiency together. The type of solidarity is towards each other and our environment as living species. Money does not necessarily play a role in this, it is a means, one of many others, not a goal on its own. Health is a goal, just like air quality, healthy food resilience, warmth and protection, etc. Sustainocracy does not see society as a cost, yet as a 4 x WIN values driven, cocreation community. It shares values instead of owning or selling.

Our current money dependent and ethically structured society is not 4 x WIN at all. It is still based on the old industrial era in which business takes freely and abundantly from nature to economize these resources through products and services for financial profitability (1 x WIN). The government supports this through the provision of services, infrastructures and remedial measures at a cost. This is also the origin of the ethics in this format of society. Can this be enhanced by the shared responsibility philosophy of Sustainocracy? Yes it can, as we are showing in the region of Eindhoven with a diversity of communities that apply the methods with involvement of government, science, education and business.

Is there any possible compatibility between the money dependent ethics and the one of shared responsibility? Well, there is, especially at its cocreation level. That is why the space helt by Sustainocracy is getting more and more popular, also for institutions, especially those that are in their authentic strength and not in some kind of survival mode. Taking the shared responsibility part as leading, the solidarity with the money layer can be enhanced with efficiency, elimination of unnecessary costs and bureaucracy, while streamlining the organizations to a very agile level. The cocreation level based on our core values challenges our current society structures and functioning, giving rise to numerous innovative impulses. The community becomes adaptive, innovative, progressive and warmly dynamic.

If however the money based solidarity is forced to be leading then we see the responsibility become second rated at the level of expensive remediating structures. We see a passive society, moving from crisis to crisis and playing an inhumane powerplay to sustain itself.

That is why increasingly governments feel very comfortable in the sustainocratic multidisciplinary clusters, to work out complex issues and implement change. Also business is happy in this constellation, especially if the enterprises develop the 4 x WIN attitude and functioning. This cocreation environment is ideal to find institutional purpose, test innovations and provide proof concept. These feed a new economy of growth that will help spread the core values even further. The photos below show numerous 4 x WIN events that we organize with our institutional partners.

Healing people and society through Sustainocracy

The City of Tomorrow initiative in Eindhoven (Netherlands) has reached a point in which social inclusion, integration and innovation is addressed, referred to as COS3I. This engagement attempt to involve large amounts of socially and economically isolated citizens into the core human values development of our new society has reached a surprising point of attention: the human field of emotions.

It has been scientifically proven that emotions don’t only change our points of view. They also change the physical nature of our own surroundings, including even our own DNA. Positive energy has therefore a very powerful effect on people, it brings about the best in them, makes them productive, interactive with each other and emotionally capable of healing negative attitude and even health issues. Furthermore the positive drive gives positiveness back in the format of abundance.

When we started to address these issues we needed to learn how to deal with the diversity of emotions related to our own and the current meanstream attitude (often very selfish, narrow minded, individualistic with apathy and lack of motivation), the potential of changing mentalities and dealing with hurtful experiences in people’s lifes. The latter could be the possible cause of their isolation in the first place. This became significant because in our own case such emotional issues had been our own motivation to actually start our initiatives. Sustainocracy for instance is the consequence of my own traumatic experiences both in marriage, changing country with the related culture shocks and dealing with money driven governance. Having solved my issues with governance and culture through the positive introduction of Sustainocratic processes the remaining issue in me was how to deal with my broken marriages and my disturbed relationship with women.

Casually COS3I was set up by me and a nice looking woman. The personal interaction opened up the box of Pandora in me. The struggle got me out of my rational routines and artificial comfort zone, within the rollercoaster of emotions. Fear, love, care, interests, greed, etc came by and my system needed to react to come to terms with myself. My personal chaos was enough to upset me for weeks. I communicated my experiences extensively through blogs and Facebook. To my surprise I received hundreds of messages back of people who were going through a similar process of letting go old scars and healing themselves from old or new pains. They were pleased that I raised the issue openly and transparently. Many were people I worked with on a regular basis and I had no idea. We live in a culture in which emotions are dealt with in private with terrible consequences. This was going to change. I was determined as this group process was helping me heal faster than anything else. My female COS3I partner disconnected from me but kept in touch with COS3I by feeding me with some contacts.

Another very attractive woman, younger still and very good looking, suddenly connected with me and a proved to be a gift from heaven. She became the ultimate councillor, replacing the first seemlessly with the difference that with her I could relate with better control over all the disturbing emotions.

She is gifted with very powerful spirituality, connecting to the universal energy of healing. It was a very special experience to deal with her and settle my inner confusion about the material world in relation to women (connecting through real meaning or just from frustrated sexuality and romance point of view?). With this very vibrant, open and pure personality it was not more than ethical for me to focus on my meaningful relationship with her. With the first partner I could address COS3I locally in a powerful way (if she decided to join me again) but this special woman could set the pace for a global movement connecting complex spiritual meaning and organizational action. I became illuminated by both:

  • my own weakness, old damages and necessary healing patterns to establish a situation of equality between the masculine and feminine energy streams for effective and powerfull positive energy multiplication between the two.
  • the true meaning of female universal regeneration energy, with the healing powers in relation to Sustainocracy as a societal cocreation model. Both complement eachother but are not the same. The feminine stream feeds the masculine one of Sustainocracy with endless universal meaning.

New participants were primarily women trying to connect with me to see if we could meet up and talk. Open transparent dialoog was very helpful for me and these people. At the same time the scope of our initiative grew despite the differences I had with my fellow initiator of COS3I. This showed that the energies are not necessarily personalized but channeled through multiple persons. This does not exclude one or the other but leaves room for people to heal themselves in their own processes and engage when they are ready. New projects appeared from people who connected their talents after connecting their emotions first. Amazing!

To be and do

The awareness breakthrough is a real, memorable point in a person’s life

My own model for the human complexity (above) shows two lines of interaction for sustainable human progress: the moral/ethical line of “to be”, a highly femine line for change, awareness, renewal. And the active, organizational line of “to be”, highly masculine, results driven, growth oriented. The interference and engagement of women, both at the practical end of COS3I as well as the mirroring advisory part for me, became a new source of illumination. The feminine energy, the energy of the emotions, had been poorly developed in the City of Tomorrow, retained by my own blockages. Now they started to disappear. I myself was healing. My diet started to change, I could live suddenly without pain tablets for my problems with ligaments, and my lifestyle transformed further. Also my relationship with women developed positively at a rapid pace.

We got acquainted with 100’s of emotion driven initiatives in town and all we needed to do is try to connect those to COS3I rather than trying to reinvent the wheel over and over again. In fact, my founding female colleague had mentioned such a thing before but I had never listened enough. I now remember but I could not yet give it an organizational (masculine) basis back then. Now suddenly I can and events are being started in which we don’t organize anything ourselves but get the COS3I target groups to deal with the challenges of organizing the events themselves, healing themselves as they develop their challenges. The positive feminine energy is transforming society and the attitude as well as involvement of people. Lifestyle is not just a rational issue but an emotional one, especially when drama converts into opportunity.

In a short time the doors opened again of government, businesses, schools, etc. They all wanted to be part of it despite their own pains to get engaged. They needed the open freedom and space too to be able to react and heal their own historical and present pains. Sustainocracy is proving to be the environment for the open, transparent and creative dialogue, the reflection about core human values and the individual, group and societal healing mechanism from within.

City of Tomorrow

The sustainocratic ventures

A new era has started for me and also for the City of Tomorrow. A healed, open and complete era I assume, with a lot to learn still and exciting perspectives ahead. Social integration started with ourselves and now we can again apply our experiences to the field. Instead of addressing the action we first address the emotions. A new world for us.

The spiritual dimension of business ethics


Thanks to Prof. Laszlo Zsolnai (University of Budapest), who did the tremendous job of selecting and editing the 18 high quality papers, I received my personal copy of this highly recommendable publication.

The book refers to our 3 day encounter in September 2012 in Visegrad, Hungary where each of the papers and many more were presented. I reported about the extraordinary encounter through this same blog “why everyone avoids spirituality” .Why everyone avoid spirituality

Today, at the time of appearance of this book, we are 2 years further in time. The venture described through my paper in the book is now extending into varios cities across the Netherlands and will also be deployed throughout Europe. Other Sustainocratic ventures were born and grow equivalently proving the spiritual and scientific significance of this international publication, the first of its kind.