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Our air quality and health approach

Air pollution in Europe is the primary cause of premature death. In the region of Eindhoven (Netherlands) we initiated AiREAS, a cooperative approach involving all local stakeholders.

Since 2011, when AiREAS was founded, we invite all societal stakeholders to take responsibility together for the air we breath.

To date we have 23 municipalities signed up “to make visible the invisible” through a shared measurement network. This installation is serving various purposes: 1. for scientific research about pollution in three sectors: city environment, airport and intensive cattle holding. 2. To benchmark local for local, low cost measurement initiatives of citizens (often also coordinated through the AiREAS community). 3. To help measure progress when changes are introduced in society by the partners or as a group in 4 x WIN cocreation projects.

During 2022 we expect to initiate new 4 x WIN initiatives by building multidisciplinary local or regional communities around certain priorities. Here are a few examples:

Mobility transition

This transition is much more than converting petrol cars into electric versions. We start with the question “why mobility in the first place”? And if mobility is needed, what clean and comfortable alternative can I use? So, as far as this 4 x WIN is concerned, working from home is part of the mobility plan. How can people to their work effectively? When do they need to commute and how would they do this with least impact on their environment. If people work more from home they could save time for leisure, familiy time and maybe do more outdoors in terms of recreation, sport or excersize. All this will show newly emerging mobility patterns requiring different services, infrastructures, products, facilities, etc. In order to do this effectively all stakeholders need to be involved in the processes together and at the same time.

Greening neighborhoods

Greening neighborhoods is more than getting volunteers to do some neighborhood gardening. It represents the conversion of large cemented or brick stone areas into living green for recreation, food, water management, etc. Engagement with citizens involves the transformation and care taking of their street, trees, gardens, parks, etc.. They involve their children, teach them about the edible part of nature around them, how it helps to cure certain issues, the importance of plants for our air quality, etc. Above all it develops the respect for our natural environment and the joy for living nature in all seasons.

Key ingredients for Peace and Progress provided by Sustainocracy

Our current mainstream (we call it “the old society”) structure of society has historically developed around inequality, hierarchies, power positions, competition, institutional self interests, silos etc. This has never been a productive ground for lasting Peace. The word “progress” got many meanings but never related to the sustainable perspectives of humankind. The issue of “growth” has been applied on every aspect of our lives but never the issue of “balance” or “symbiose” as a shared responsibility.

In Sustainocracy we do as a new mindset with great importance. Sustainocracy is based on our core natural human values for sustainable human progress and resilience (balanced wellness) as a living biological species, and our shared responsibility to develop and share those values in cocreation. Here are a few illustrations out of our line of thinking and acting of Sustainocracy that serve as ingredients for lasting Peace and Progress.

Most importantly, it is relatively easy to achieve because the ingredients involve all of the traditional players in society, including you and me, only in a new , no conflictive mindset (Sage).

1. Leadership transformation

In Sustainocracy we recognize at least five leadership styles (thankyou Sujith Ravindran for the clarification). These are the Sage or Story teller, the King, the Expert, the Magician and the Commander. In our current society they have structured themselves in a hierarchy under the storytelling of a money driven and dependent reality. In our reality we integrate the leadership styles around the storytelling of core natural human values. Each leadership area is equal to the others and together form a solid foundation for regional inner peace development through lasting shared wellness.

Sage means “the story we want to tell together”

The shared responsibility around a common purpose is key for Peace. Every archetype of leadership is valued in its own right. Not because it exerts power over the others out of self interest, because it uses its authority to contribute and connect with the others and to achieve the deeper purpose of the core values in a signficant way.

This implies the awareness of its own authenticity and self trust of each of the pillars of the cooperation. Once authenticity is sensed then self belief and awareness rules and needs no competion or self protection through controls or fragmentation. The following column of values is key for each of the participants in this ecosystem.

2. The column of inner and outer values starts with self trust

In this image we see this column. The column represents a self sellecting mechanism among those people and institutions that have outgrown their competitive phase and show their authenticity and worth at the evolutionary multidisciplinary leadership table. Leadership here has nothing to do with the desire to control or manage. It has to do with the desire to serve, contribute and if necessary apply changes in one’s own approach to the challenge and group.

Once the layer of trust is reached in a community of respected equals then Peace is a fact and so is the cocreative shared responsibility for progress.

3. The five core conditions for sustainable human exsistance

It is not difficult to understand that if these core values are met and shared among the population then there is no need for competition. People can be challenged to spend more time together socially, through recreation or sport, or care for and with each other. Only a fraction of time is needed to participate in the shared productivity for progress. Even the leasure time is part of this productivity.

4. Understanding level 4 regional development

This is one of the reasons why we may have needed important parts of our historical processes. After all the three underlying levels are important for large societies and especially cities to function. Having those infrastructures in place, even with the need to modify them entirely within the new mindset, is an asset. In smaller communities the absence of such complex infrastructures can be absorbed by the interaction of the people themselves.

5. Understanding the Economy of Change (Transformation Economy)

Key in the Sustainocratic processes is the constant reflection about the core natural values and the willingness to make adjustments in behavior, projects and even the infrastructures by applying the leadership archetype skills to the max. It is always difficult to introduce change, yet if it is well motivated it serves as an example for others to follow. Whatever is created together in this phase of purpose driven change can feed new impulses of the economony of growth, not just in its absolute sense, also in the sense of balanced profitability or investments by optimizing costs reducations too.

The differences with the previous economy of growth are that costs are a means, not a result of the problems of growth. Growth is never the norm, sustainable human wellness and progress is. Growth is constantly monitored for change if needed.

The willingness to let go of a status quo (10% of Transformation = 100% acceleration) provides space for renewal and a new cycle of healthy growth. It is a law of nature. Holding on to what is provenly bad for our health or safety, no matter what the motives, is eventually destructive for the entire ecosystem. It should therefore be avoided at all times, even if we have to rewrite our constitutions to protect us against mal practice, abuse and speculation by any of our archetypes or elements within (including governments). Here we can also introduce the 4 x WIN index and project driven mentality for all involved.

6. The sustainocrat

In the “old society” particular dominance could vary between archetype, often motivated by the lack of a common ethical operational ground. The relationships are based on protecting self interests which always ended up in a duality of negotiable options, blocked or served. That made the relationships unreliable, opportunistic and transactional. The invisable old “Sage” was the underlying dependence on “money” that somehow conditioned the interaction between them/us all.

If we bring these same players together in a new mindset we need a unifyer, a positive invitation and representative of the new sage (visible this time). This unifyer breaks the old relationship’s energy by introducing a new one (based on point 2, the talented authenticity and ethical positioning of each participant). He or she also makes sure that each of the engaged participants is recognized, respected and valued for their authentic presence at the table. And each in here is absolute and indisputably equal to any other. This independent unifyer is called the “Sustainocrat”. This is usually not one, but two individuals. One to act as unifyer, the other as the one that does the administrative processes of managing transparently the contributions in the project driven processes.


Key in this recipe for Peace and Progress is the willingness to share responsibilities for sustainable human progress and wellness together while respecting each other’s authority and position in the sustainocratic ecosystem. It is entirely derived from nature itself, a natural evolutionary wisdom of many billions of years, that is embeded in our DNA even if we have taken a distance from it during a long period of confusion. The rediscovery of what we are, what our purpose is towards ourselves as a living species, together with the science, technology and ethical understanding built up over many hundreds of years, brings us together in this mindset for the benefit of entire humankind, our planet and our fellow species.

Art by Evi Sarantea from Greece

4 x Win Index

MDE Index or the Multidimensional Entrepreneurship Index

Modern enterprises, or institutions, no matter what their identity is (government, business or science), are becoming increasingly values driven. This means that they justify their existance by the contributions they represent in the societal ecosystem of sustainable human wellness.

This is a very different world than the one we leave behind. This was measured entirely by financial dependence and goals, referred to as 1 x Profit (1 x WIN) or the single bottom line profitability. This world would pass any human, social and ecological consequences of its functioning to society while focussing entirely on its own selfish financial excellence. This old way of working would differentiate business (1 x WIN) from governance (3 x COST) where governance would try to sustain itself through financial debts, taxes and regulations. 4 x WIN (the Pyramid Paradigm) brings the institutions together within the common purpose of values driven societal and ecological wellness for sustainable human progress.

The MDE 4 x WIN Index highlights those who produce genuine value

In the image below we see why we have such huge problems in the world and how we can solve them through the transition towards 4 x WIN (Sustainocracy).

The image also shows the mayor transition required for all involved to move from 1 x WIN/3 x LOSS to 4 x WIN. Those who do will take the benefits as the old 1 x WIN environment will gradually disappear. The transition to 4 x WIN by citizens and institutions is an awareness driven ecolution even though it is often sensed by those in the process as a revolution for themselves. They feel however reassured in the process when sensing the appreciation and engagement of the surroundings that undergoes the same evolutionary challenges.

The 4 x WIN Index is yet another stimulous to develop this environment and make it grow with more and more institutions making the move from 1 x WIN to 4 x WIN. Sustainocracy creates environments where institutions can develop themselves in this servant environment and enter a positive learning curve with many gratifying impulses. Examples of such 4 x WIN environments are:

  • AiREAS – health and environmental quality
  • FRE2SH – city farming and rural food resilience development
  • COS3i – social citizen’s inclusion in core human values driven processes
  • School of Talents & Wellness – participatory learning in 4 x WIN
  • Earthbeat – engagement of world wide youth through video sharing of 4 x WIN initiatives
  • your initiative?