10000 years ago humankind developed the desire to own and control things. This had disastrous effects on our psychology, taking out the worst of our behavior. It may arguably be a phase in our human development, necessary to learn to deal with our impulses. In our current era this mentality has brought us on the verge of societal collapse and sincere doubts about the sustainable perspectives of our species, despite all technologies and science at hand. In a recent publication about Place Based Sustainability, an article was included about the breaking with this history of societal conditioning around financial growth and status. Instead of developing the mainstream attitude, I personally decided to step out and define my own human values based reality. A reality that would become Sustainocracy over time. The article also describes the process of the city of Eindhoven to define its own authenticity and identity as a city.

We see this break away attitude appear more and more, also in regional development, where quality of life gains in importance rather than just financial growth. In this short video I describe the painful human phase of greed, suppression, misuse of people and resources, warfare, etc that we are leaving behind us. Instead we define our authenticity and identity as wellness driven species, integrating ourselves back in a symbiotic way with ourselves and our natural environment.