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When our AiREAS POP research revealed that our exposure to air pollution was related for 50% to our selves, lifestyle became important also for us citizens. The other 50% was due to the political economic structures that feed our lifestyle. So when we address our lifestyle we address pollution, undesired illnesses, expansion of health care costs, wellness in general and even politics. This is a mayor revelation. We used to pinpoint to governance, now we can pinpoint to ourselves. In fact, our reality is what we percieve and make of it. Perception and make ability of change is an interesting concept worth exploring. Making visible the invisible is an aspect of AiREAS that goes beyond simple measurement of air pollution. We try to visualize the effects of behavioral change on our health and quality of life.
That’s how we arrived at creating COS3I. The S and 3 make a heart shape which refers to the passion of wellness driven cocreation. The COS3I word stands for Cooperative in Social Inclusion, Integration and Innovation, hence the 3i.
But social inclusion in what? In our STIR case we decided to invite people into our core human values as defined in Sustainocracy. Rather than moralizing about air pollution and our own responsibility we wanted to get social inclusion into care for health and our opportunities. This represents a total turn around for people’s thinking, transforming from structural dependence to self leadership, through awareness and engagement.
But people do not relate to stuff they do not see. A new dimension is therefor added to our human interaction. It is one of the positive enquiry, the positive invitation. the engagement to genuin values. When we started doing this all kinds of circles of common interests started to appear. Each could be related itself to social inclusion but also used to engage other citizens.
Each of these circles has very passionate people that wish to share their passion with others. We create neighborhood festivals in which we announce workshops and let people experience the circle’s energy with the invitation to engage. Despite the difference in focus the final effect of all circles together is a vibrant neighborhood and powerful wellness driven awareness and mentality. In the end the air quality improves through the social interaction, purpose driven social innovation and positive inclusion.