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Videopitches: rural challenges

During our CreatiVelo tour, to collect videopitches around the power of local initiatives, we arrived also at the village of Eersel. Eersel is a large rural municipality near Eindhoven that consists of an conglomerate of 6 neighboorhoods spread throughout the countryside. The local soil was harsh. Agriculture was difficult and poverty was enormous in the old days. Over time the region developped economic drivers in the field of intensive cattle holding for the worldwide supply of meat. A side effect of such activities is pollution and possible health risks. Other pollutors in the region are the local airport, the main road (A67) and the rural households themselves with firestoves, bbq, lots of cars for conmuting with jobs, etc.

The huge municipality of Eersel

From a climate and health perspective this region has its own transformative challenges. Powerful citizen initiatives have stood up to measure air quality, to lobby against the growth of the airport and cooperate with the local government on the other complex challenges and transitions at hand. We interviewed local alderman Eric Beex. In many countries we see a movement of people towards rural villages because of the perspective of quality of life. Healthy air, community feeling, countryside, safe environments for the children, online facilitaties for working from home, costs of living, are all triggers for families to move away from the city.

Alderman Eric Beeks

One minute video inspirations about sustainable human progress: city transformations

Greening the city

The city of Eindhoven is blessed with a lot of green in its neighborhoods, but not in its city center. This has caused a lot of problems in terms of heat stress, pollution, flooding, etc. Redesigning the city for better sustainable human progress, with living nature, good water management and elimination of pollution is one of the biggest challenges of this time. At the same time the city is building highrise towers for the housing of people. In order to facilitate also for social cohesion, social interaction, general wellness, health and safety, intelligent transformations need to take place.

Two neighbors, Joop and Mieke van Bree, both active in politics and the local water board, explain the transformation at hand in this part of downtown Eindhoven. Especially the greening of the area, with the recovery of the river Gender, that stood at the origin of this town development in the 13th century, are highlights in modern, sustainable city development.

Empowerment of our youth

Recent research has shown that over 80% our youth feels depressed about their future, let down by their governments, even betrayed. This feeling needs to be transformed into a sense of positiveness, a “can make a difference” attitude. Governments need to step aside and provide space for a new mindset, a new direction, a new humanitarian and ecological focus. Our youth can take the lead in open up that space, take action, become the leading force of societal renewal and change of perspective from fatalism in to opportunity.