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Podcast about sustainocracy and developing a new and sustainable reality together (8 minutes)

Modelling the World’s Floods & Building Fathom | The Enterprise Sessions with Professor Paul Bates ResearchPod

In this episode of Enterprise Sessions from the University of Bristol, Professor Michele Barbour speaks with Professor Paul Bates, world‑leading expert in flood inundation modelling and co‑founder of Fathom, one of the University’s most successful research‑driven companies.Paul reflects on a remarkable career that began with a Bristol PhD in the late 1980s and evolved into pioneering work that transformed global flood modelling. He describes the technological shift that enabled a new generation of high‑resolution terrain data, the academic debates that reshaped the field, and the multidisciplinary collaborations that built the foundation for Fathom’s modelling techniques.The conversation traces Fathom’s origins from two ambitious PhD students with an idea, through early years of bootstrapping, to international clients including insurers, banks, multinationals, and the World Bank. Paul also discusses the challenges of spinning out before universities had mature commercialisation systems, the importance of staying ahead of competitors through transparency and innovation, and the recent acquisition of Fathom by Swiss Re.Finally, Paul reflects on what research entrepreneurship means within academia, how Fathom has strengthened Bristol’s scientific capabilities, and what lies ahead for both him and the next generation of global flood models.🔍 In the episode:·        The origins of flood inundation modelling at Bristol·        How new airborne laser mapping transformed what was scientifically possible·        Overturning long‑held assumptions in the field·        The multidisciplinary team behind high‑resolution flood models·        Serendipity, road trips — and how two PhD students sparked a company·        Fathom’s unconventional path: bootstrapping, grants and early customers·        Data‑as‑a‑service before it was mainstream·        Building global flood maps used by insurers, governments and financial institutions·        Staying ahead of competitors by publishing methods openly·        Growing from four founders to a 50‑person global team·        Acquisition by Swiss Re and what it means for the future·        Entrepreneurship in academia: culture, opportunity and barriers·        The virtuous cycle between research and commercial innovation·        What’s next: NASA’s SWOT satellite and the next era of global flood modelling 🌐 About the Enterprise Sessions The Enterprise Sessions bring together a diverse mix of company founders and researchers who talk openly about their personal experiences of forming spinouts and start-ups, raising capital, academic-industry partnerships and the joys of translating research discoveries into real-world impact. The series aims to inform, inspire and challenge myths and stereotypes about research commercialisation and how businesses and universities can work together to tackle society’s biggest challenges.  👍 Like, Share, Subscribe, ExploreIf you found this episode inspiring or informative, please don’t forget to like and share. Visit our website or subscribe to the University of Bristol’s YouTube channel for more Enterprise Sessions.  https://www.bristol.ac.uk/enterprise-sessions Paul Bates – LinkedInMichele Barbour – LinkedIn
  1. Modelling the World’s Floods & Building Fathom | The Enterprise Sessions with Professor Paul Bates
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Health leadership in the USA

A lot is being said about Donald Trump and not all of it is very supportive to say the least. Especially when it comes to his approach to deep state, kicking holy houses of the capitalist and warfare lobbies. With this tweet today he proves that actions say more than words. It is a type of health based leadership that I have not seen yet in our European cabinets.

Donald Trump on Twitter (X):

I am thrilled to announce Robert F. Kennedy Jr. as The United States Secretary of Health and Human Services (HHS). For too long, Americans have been crushed by the industrial food complex and drug companies who have engaged in deception, misinformation, and disinformation when it comes to Public Health. The Safety and Health of all Americans is the most important role of any Administration, and HHS will play a big role in helping ensure that everybody will be protected from harmful chemicals, pollutants, pesticides, pharmaceutical products, and food additives that have contributed to the overwhelming Health Crisis in this Country. Mr. Kennedy will restore these Agencies to the traditions of Gold Standard Scientific Research, and beacons of Transparency, to end the Chronic Disease epidemic, and to Make America Great and Healthy Again!

He has not even been installed yet and gets out the broom to whipe the floor in a way no one else has done before. On the contrary, the world is full of pain and trash because of politicians luring with business at the expence of our health and environment. This tweet at least is a breath of fresh air.

We all share a set of responsibilities for our sustainable natural human presence on Earth

Every human being is a unique manifestation of living nature. We consist of clustered molecules and a delicate ecosystem of millions of interacting microscopic entities that are our symbiotic life support. When we pollute our environment, we pollute ourselves, with all kinds of nasty consequences. Equally, disconnecting ourselves from our natural core values and corresponding responsibilities, produces all kinds of mental disorders. Mental disorders that produce all the problems in the human world today (competition, aggression, hunger, refugees, narcissism, suicides, negative stress, excessive consumerism, greed, social segregation, discrimination, etc).

To overcome this we need to:

  • Acknowledge our shared (inter-human and institutional) responsibility for our core natural human values: integral health (physical, mental, spiritual, emotional, environmental), safety (including respect for each other and our natural environment), awareness (learning together), shared responsibility (seeing our sustainable existence as a co-creation, not a cost or financial liability) and fulfillment of our basic needs (water, air, food, warmth).
  • Create prioritized local, interdisciplinary communities to address these core natural human values together.
  • If none of the local silos takes the initiative, ask STIR for help. We can help set things up.