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The biggest entrepreneurial challenge ever
Entrepreneurship got a special status about 300 years ago when industrialization took over from specialized individual craftmanship. We can distinguish four phases since then:
1. Product manufacturing and sales
2. International growth and cost optimization
3. Marketing on sentiments
4. Speculation on shortages
The first three phases brought us consumer wellness and a transfer from global agricultural to industrial and logistic processes around retail. They all built up towards the fourth phase (making money without doing anything other than keeping wealth away from others) which brought us finally the crisis situation today. The fourth phase could not exist without the preceeding three.
For 300 years morality has followed the industrial era through the development of a care taking government (education and health regulation) to counter the greed and self interest of industrial kingdoms. Wars have been faught and political systems developped with left and right wing challenging each other through argumentation. Constitutions were written for human rights and governance while economic systems grew causing concentration of humankind in urban megastructures.
The phase of speculation finally unified greed up to a clear break up of human balans. The ecological and social consequences were so large that a fifth entrepreneurial phase announces itself. It is an entrepreneurial phase that does not just affect business but also governance, education and the individul awareness. behavior and mentality. In fact, the fifth phase is not a linear continuation of the former four, it is the very first post industrial and post economic phase announcing the global transformation.
Entrepreneurial phase 5 is dedicated to save humankind within its natural habitat.
This phase I refer to as sustainocracy, the compulsory focus on the sustainable preservation and continuation of the species.
It is a complicated phase because it ends a periode of perceived global luxury to replaced it with the indvidual and collective need to take responsibility. It puts the world upside down for most people and institutions. The phase is therefor preceded with a large period of overall political, executive and public negation which will cause death and disaster beyond any historic precedence. Those who are to blame will still be alive when all this happens and judgment day will surely confront them publicly in due time.
This entrepreneurial spirit of the fifth phase is however already building up throughout society, as my AiREAS venture (air quality, human health and city design) shows. It is not just individual anymore but also affecting the motivation of the large powerblocks of current humankind. These many people who use their personal motivation also in their institutional jobs to make a difference, have reached the point already of enlightenment and personal commitment to a new future. Sustainocratic processes lead the way, even if they are still small, fragile and extremely localized. Step by step these purpose driven ventures based on phase five of global entrepreneurship will build up enough power to break through the lethal dominance of the speculants of phase 4.
No institution can start a new world unless they are invited and willing to change
Important for everyone is to recognize and understand phase 4 and the transformative phase 5. Then the process will only speed up reducing the potential human suffering of phase 4 to an absolute minimum. Anyone can become a phase 5 entrepreneur. And when you do you’ll become aware that there is a lot of entreprenerial work to be done as simply everything made and organized by human beings needs to be changed. It will keep us passionately occupied for centuries to come.
Pioneers of a new world
Introduction
This has become a long blog again. I introduce a solution for all humanitarian problems in the world and all related crisis. It requires a lot of explanation because it involves all current institutional powers in a new setting. And finally comes back to the power of our individual selves. Soon I will publish a booklet on the issue but my sense of urgency is so big that I cannot wait to reach out to those of you who can become already changers of the world after reading this. For humankind it could be the most important blog ever as long as I can reach out to you soul and make you aware. Please take some time to absorb the information and place your own self in perspective. See what happens when you suddenly realize that humankind could get to depend on your own next steps. It is fun AND a huge responsibility. Can you handle it? That is up to you. I am ready to help you when you are.
The destructive force of our institutions
Over the years we have grown dependent on institutional activities because of the impact they have on our lives. The unique capacity of an institution is that it can enlarge a single activity into huge proportions. A single human being cannot do that. We have grown to depend on the institutions because they provide us luxury articles, financial means, governance, jobs with related salaries, scientific knowledge, etc.
Most current institutional structures of today were born already some 150 to 100 years. The conditions in the human world were right back then to allow such fragmented focus to occur with the related growth of institutionalized power. Still now the discussions in this world only talk about growth and more growth as a single sign of strength. Due to this fragmented focus these organizations can only take responsibility for their own small field of highly specialized attention. They started to relate via this specialization to compliment each other in their objectives. A manufacturing company in the 19th century would have its own transportation system, energy supply, uniform making unit for their personnel, etc. But gradually in the 20th century the further specialization allowed institutions to focus on their core business and select suppliers to outsource their surrounding needs. In the middle of the 20th century the patchwork of specialized institutions because so large and so competitive in their mutual interaction that a chain of dependencies appeared and with it new techniques of managing the chain.
Due to the focus on fragmented institutionalized interests the awareness for “the whole” disappeared entirely. Things like pollution, usage of natural resources or humanitarian issues became subject to competitive policies. Institutional survival became more important than the consequences of such survival decisions. Non of these consequences could be challenged by any single authority. What authority should do that? A local government has no global authority to regulate. Yet they do have a dependence for economic growth, imports and exports as well as labor and tax perspectives. Global authorities on the other hand have no formal jurisdiction in the countries or in the institutionalized business enterprises and banking policies. They may have a bureaucratic influence on awareness (like VN resolutions) and certain fragmented authority on addressing common institutionalized interests (like military actions in Afghanistan or embargos on certain countries).
As fragmentation of power grows further, the chain of interdependence becomes more complex. Despite the competitive fragmentation and specialization each individually could grow due to globalization of markets. The competitive shakes outs would start the intense optimization processes in each of the institutions to remain competitive and attractive in the chain. As time went by we see each of them weaken in quality and strengthen in financial speculation. CEO’s and Country presidents became bankers and debt managers rather than protectors of value driven identities.
The overall shortage of resources started to demand its toll on the global organization of giants that could not feed themselves anymore on natural value creation. The liberalization of money from a valuable collateral (s.a. gold) allowed speculation to flourish as only remaining resource to sustain institutional fragmentation and growth. Access to the available resources became available to the highest bidder. Countries who wanted their populations to survive while active with some labor and high debt programs had to grow their debt themselves. The growth of institutions is still the blind common culture of executives and politicians but growth is already for a long time not possible anymore. Not as a natural process of value creation anyway. The only financial growth that can be achieved is through speculation around shortages but this is controlled only by the powerful and has nothing to do with the general public anymore. They are just manipulated to accept a debt they did not ask for and that solves nothing. Humanity is in the hands now of institutionalized, destructive, fragmentary focused financial robots that have no morality nor sense of responsibility except their own self interests, creating crisis after crisis, chaos upon chaos.
The pioneer
Now we go back to the beginning of this blog. The true power of an institution is its possibility to enlarge any fragmented specialization to huge proportions. Their handicap is that they cannot take responsibility other than for their own piece of specialized power. That goes for regional governments, business enterprises, educational institutions, etc, etc. None can take responsibility for true human values yet they all have interest in it because they are part of the institutional survival. Without consuming, demanding, debt creating, voting or working public the institutions will eventually die.
So in one way or another any institution has the intrinsic need to connect again to integral human values but cannot do that for the whole, just for a small part of it, competing for it. So when we talk about the taking of responsibility for human sustainable progress no one can or will stand up to take responsibility other than maybe some local politicians. They tend to promise responsibility that they cannot handle because it s beyond their control. They try to solve it in four year periods which many do not complete, by raising taxes and public debt with solving anything.
Only one can take responsibility and that is the pioneer. It seems funny that with all those incredibly big and seemingly powerful institutions the sole responsibility of human progress could lie in the hands of a bunch of pioneers. But it is true and makes perfect sense.
The pioneer positions him/her self in the field of sustainable human values and progress
The robotic institutions can be our enemy when we see their unconscious destructive force while preserving their self interest in their fragmented world of material power, but they can become our friends when we can get to use their institutional powers of expansion in a proper way.
Thanks to the de-institutionalizing powers of a crisis, in which the organizations need to go into survival mode, decreasing in size due to the lack of resources to draw from, they become also often sensitive for new ventures and responsibilities in which their field of expertise can excel. This is an opportunity for the pioneer but also for the institutions. How does it work?
The pioneer takes responsibility for a complex humanitarian progressive proposition. He or she subsequently invites all necessary institutional powers to help enlarge it.
Institutional powers can be used to enlarge humanitarian interests
The role of the pioneer is to define complex progression based on human values. When inviting the institutional powers to join the pioneer they are asked to enhance the responsibility with their own institutional powers. To make a holistic proposition of human values one cannot just rely on a single empowering institution. If that were the case the institution would have done this already by itself. The complexity of the whole is that it needs the entire mix of authorities of a society to become effective, with the pioneer sitting bang in the middle.
Sustainocracy
In sustainocracy the pioneer takes the lead and invites the four key authorities that are needed to expand the human values into common wellness and progress:
- Local government
- Technological innovators
- Educators & scientific researchers
- The local public itself
Drawing all these authorities from the field of fragmented interests, they unite in the field of common responsibilities together with the pioneer. Seemingly contradicting interests suddenly start complementing each other as the focus lies on progressive goals outside the scope of self interest. The self interest can be complied with only if the common interest is achieved. This forces the authorities to enter into co-creative processes by trying to understand each other and join forces. The pivot is the pioneer who safeguards the humanitarian interests in a battle field of institutional giants.
In the Netherlands I have started experimenting with this pioneership. It resulted into a series of initiatives that are proving their value from a humanitarian perspective but also the institutional positioning into a new world. Each of the authorities has a chance to excel in its own field of competence, not by competing or creating interdependence but by combining the individual competences into a common goal. Since executives and personnel in such institutions are human beings too we find that the sensitivity of the hard material robotics become more soft to address human wealth issues through new types of policy makings.
The institutions change slowly into supportive and facilitating identities that gather new public admiration. They truly become extenders of human progress to which they attached their fragmented by highly specialized competences with new perspectives of survival first but institutional sustainability in the long term. The field of chaos can now be managed with the perspective of an institutional alternative, not just to create value but to contribute to a greater cause, enhancing it and expanding it.
Training school
To extend these finding globally I have started a training school for sustainocracy, training pioneers as well as institutional executives on their new age responsibilities and challenges when entering the field of sustainable progress and all related differences with the old paradigm.
http://www.eventbrite.com/myevent?eid=3558815513
Pass the word and help change the world.
Urgency
When we live our life today we find that we need money to survive. If we take away money we have no access to the seeming abundance that surrounds us. We would have to create it ourselves. Our lifestyle is so complex and filled with gadgets that 100% individual self-sufficiency cannot create the same abundance. We would have to totally change our lifestyle or change way we gain access to the things we cherish in our daily life. This means that for an equivalent lifestyle we would have to transform our society into a new complexity. This only takes place when we start with ourselves.
When I became aware of my own vulnerability in a money driven dependency I needed to learn a whole new set of competences in an attempt to become more and more self-sufficient and therefor independent from money. With my university degrees and 8 spoken languages I could perfectly well get by in the money driven world that valued these talents in a globalizing world of financial speculation and supply chain efficiencies. But when I wanted to grow tomatoes in my back yard I was a total nitwit. In fact, from massive consumer to an independent self-sufficient producer was a frustrating encounter with my own uneducated discapacity.
It became clear to me that a global transformation would go from a highly complex, well organized world around systems of greed into an idealistic world of wellness that did not yet exist. Not because we do not want it to exist or even see the logic of it. Not because we do not have the insight, awareness, scientific knowledge or technology to shape it. We have it all.
No, simply because we lack the personal competences to get it organized. This new society, that needs to provide us with abundance with our direct involvement, is still totally empty. We all need to be re-educated, taken by the hand to show us how it is done, with a new mindset, a new mentality and a new motivation. This I can do for myself because I have the freedom of choice to a certain extend. But 7 billion people mixed up in financial, religious, state and other dogma’s will not come to insight together to stand up and start the change.
Meanwhile our financial markets and dependencies are leading to a point of overall collapse which is eminent. The abundance of today is unsustainable but the sense of urgency to transform is not there. Chance is that our current system collapses even before we have started to shape the new, value driven society. In fact, it has started to collapse already and many people around the world are suffering the consequences. Instead of learning from it and applying the proof to our own circumstances and start the change while we can, we sit back and let it all happen. When we go to the supermarket and find that we have no money we will not be able to buy our bread. But maybe we go to the supermarket and find that there is no bread anymore, even if we have money to buy it. The few remaining pieces of bread will cost a fortune and will feed someone for a day. And then it is over.
The sense of urgency is not just to gain awareness, we need to change our dependencies through self-leadership, acquire new competences and learn how to work together in new complex, value driven systems. And we need to do all this with the opposition of the old systems of dominant power that try to keep us away from taking such actions. This is virtually impossible. Even in the most favorable situation of individual, collective and institutional insight, the transformation will take many years (decades) to take place. And if so then we would need to put all our wit and talents together to avoid immense human suffering around the globe.
“Can do” is not just relative to “Undo” first but to “Let do” and our commitment to join forces and make it happen. Fast in this case is never fast enough. Experience in AiREAS shows that under the right circumstances human co-creation is virtually instant, with instant results. Knowledge how to do it is available, now find the right circumstances.
Note: the right circumstances are – when a local regional government (city, province) is willing to let go of control, including public money, making it available for an independent responsibility (purpose) driven coalition of that same government, scientific institutions, creative innovators and the local population.
Sustainocracy, the new democracy 