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Free download The Truly Responsible Enterprise from author Tóth Gergely
Through this space, in the blog category of “books on sustainable human progress” I start to make knowledge available to you. This is part of the universal academic environment (The STIR Academy) that I am creating as part of the development of Sustainocracy as a new way of co-creating society in a value driven democratic way. In a Sustainocracy co-creative initiatives are taken in which education is always included free of charge, not free of responsibility. Via this means you get knowledge of a new society that you can process yourself. You now have a choice between paradigms. Knowledge helps you to develop awareness on which choice provides you with the best prospects to conduct your life in an exciting and sustainable way. The authors you meet here are also invited by me to take co-responsibility when Sustainocracy extends across the world. This have the same choices as you yet through their publications they show that they are maybe a step closer.
Tóth Gergely
I met this extremely interesting Hungarian intellectual and author, Tóth Gergely, in September 2012 during the three day Euro-SPES encounter on Spirituality and Sustainability in Visegrad (Hungary). In Hungary we find many people with deep understanding on the subject but they publish in the very difficult local Hungarian language. I am very pleased to be able to share this document in English with you. Interesting to note is perhaps that Tóth also makes his work available to you free of charge, just like me and the others in the STIR Academy. We are convinced that knowledge is not just for those who can afford it but part of humankind that should be freely available and used for sustainable human progress.
Tóth Gergely
Download 0 The TRE here
Here you’ll find the biography of Tóth Gergely he describes himself in 2009 on the back of this work:
Tóth Gergely is a Hungarian citizen who was born in 1970. Together with his wife they bring up their four children. By education he is an economist and holds an M.Sc. in Business Administration, and a Ph.D. in environmental management. He has studied and worked for long periods in the USA, Holland, Germany, Romania and the Baltic States. He is fluent in English and German. With other collegues Tóth Gergely established the Hungarian Association for Environmentally Aware Management (KÖVET) in 1995; he remained the executive director of this NGO till 2006 and has since then acted as secretary general. He also worked as the executive director and then vice president of the International Network for Environmental Management (INEM) between 2000 and 2005. Since 2006 he has been an assistant professor at the University of Pannonia in Keszthely, teaching economics, environmental management and global trade. Tóth Gergely holds 18 honors and awards, including the ‘Pro Scientia’ prize of the Hungarian Academy of Sciences, awarded in 1995. He has managed and supervised
20+ larger projects, financed by the European Union and other donor agencies. He has contributed to 30 books, has published 50 articles in professional journals and over the last 12 years has held 180 lectures in Hungarian and international conferences and training workshops. Beyond his children, his hobbies are writing, triathlon and other sports.
A sustainocratic multinational of 7 billion people
Last Thursday Marco and I were invited to another city with our AiREAS initiative in Eindhoven (NL). It was interesting to observe how two different worldviews meet, interact and come together. For quite some time already we had been convinced that we were working on something unique with Sustainocracy . This encounter confirmed it once again in full reality.
Top technological value, no price list
The encounter had been established after a call from this city. They wanted to know if they could get access to the technology that was being developed by AiREAS? Our technology is the absolute best one can imagine in current state of the art technological evolution around environmental measurements (finedust, CO2, ozon, etc). Why was it so unique? Because it had been ideologically achieved within a sustainocratic process, a true co-creation.. This means that it involved directly the higher regional purpose of human health combined with the interests of a city council, the local population, scientific research with directly applied knowledge and applied business innovations. The technology had therefor not been conceived from a product point of view with a money driven motivation. Human health was our common multidisciplinary goal not money. The technology had to serve multiple purpose, not just city council policy making but also health research based on cross data, real time city dynamics analysis and transparent involvement of the local population with data and an explanation on what one can do to improve the local environment.
When the other city approached us we had not even established a price for the technology nor a sales structure to pass on the products within a typical commercial chain. The new technology was part of a purpose driven co-creating concept, not a stand alone product. In our working model (sustainocracy) technology was just a means not a goal and as such we would only be satisfied with the best we could achieve in multidisciplinary co-creation for the purpose of sustainable human progress in the region. The technology that we had developed today may well be the best available in the world but for us it is just a means we created to help achieve “the healthiest city of the world” in a sustainocratic way. It was hence “owned” by the entire AiREAS community and movement. Technology is likely to evolve further as our path along the line of sustainable human progress evolves too. What price do you attach to that? Wouldn’t it be easier for a new city to simply become member of the AiREAS community and its purpose, adjusting it to the local 4 local circumstances?
AiREAS has no personnel or hierarchy
The next difficulty was that AiREAS has no personnel, nor hierarchical organization of its own. AiREAS consists of the formalized co-creative venture to achieve healthy human environments through a sustainocratic cooperation. People are employed by the participating specialized institutions, not AiREAS. The general public participates through intrinsic motivating in their own city quarters by taking initiatives, not through an employment contract. The whole process involves already thousands of people in a purpose driven commitment yet no one in a hierarchy or on our payroll, not even me or Marco. We are in it as result driven professionals. No progress means no income for us either. How can we offer a product when there is no organization to back it up? We could only invite the new city to become a member of the movement and receive by consequence the technology together with the sustainocratic surroundings on a local for local basis.
When the city representatives mentioned that, in normal circumstances, they would have to tender for the technology it became easy for us to show that we could not participate. In AiREAS we have no client/supplier relationships, just a joint institutional and popular commitment to a goal of regional city health in which measurement is an essential but not conclusive instrument. This was also an eye opener for the people present and a new way of relating to reality. We were not there to sell anything. When we were asked to consider selling our technology we felt as if we were drawn back into the old world with its money driven structures, hierarchies, authorization processes, liabilities and bureaucratic difficulties. We did not want this. AiREAS wants to achieve health not money or power. Our authority lays in creating sustainable human progress, by facilitating it not by creating another bureaucracy around it.
Royalties?
An option we had now was to make the technology available through one of our money driven multinational partners against a royalty. This would provide the world with the technology without Sustainocracy. Many would prefer it that way even though we would eventually show that only Sustainocracy can solve the complexity of healthy regional environments and progress. The royalties would help us with means for reinvestment in our true purpose without the need to ask the local government for support through tax income. For local government it is of interest because they are part of the local reinvestment team, this time without having to challenge their own limited resources (in decrease too due to crises). We (Marco and I) would be challenged to avoid becoming yet again a money driven entity ourselves and remain in our role of providing progress rather than speculation. The uniqueness as well as the pitfalls of our creation became clear.
Involvement of the entire local population
In AiREAS we develop the purpose driven involvement of all people in a region, residents and visitors, private and professionals. In fact, AIREAS itself was initiated by me as a totally independent and free civilian around human responsibilities, not material or institutional complexities. The link between measurements and proactive public initiatives, facilitated by a sustainocratic venture between institutions, to achieve healthy dynamics through culture rather than regulation, was new too. Business, science and government were seen as instruments for sustainable human progress, not the cause but the means.
This holistic approach, in which all instruments for progress work together around a human driven purpose, was unique in our current global society. It was something that people from the old world of institutional dominance and hierarchies had to get used to. Some current institutions would fit in naturally, others would need to change while others would only play a role in the old money driven world and disappear in the sustainocratic reality. So be it. It is all part of creating a new biodiversity of human activities. We also see already totally new institutions arise around the powerful platform of local Sustainocracies.
Indeed there is always a lot happening in a consumer driven democracy from a public involvement point of view. The difference in a Sustainocracy is that the initiatives are not “to be authorized or regulated” but facilitated towards the common goal. When the population takes the lead the authorities offer their position of authority to enlarge purpose driven experimentation rather than authorizing them. This creates a totally different dynamics in a city with a proactive interaction between regional development of infrastructures and public initiatives around their own health and sustainable progress. Local content and involvement eliminates bureaucracy and society gets into a totally new phase of self-sufficient participation. The cost savings are tremendous and the value driven social and technological innovations get a boost. Local involvement is value driven and values are shared together. People learn to interact in a purpose driven way instead of competing and selling each other their talents without sharing key responsibilities. Now talents need to partner up for a common intention and achieve steps together. So does the harmonic relationship with our environment due to the direct relationship between living green, food, mobility, housing, social cohesion, health, etc. in AiREAS.
The relationship between measurements and human health is then not to evaluate the consequences of health or money related policies. It becomes an instrument to co-creatively and transparently measure progress through public proactive initiatives, organic social innovation, applied science and technological innovations.
New social order and learning process
With sustainable human progress defined as “working together on a healthy, vital, safe, self-sufficient human society within the context of our ever changing natural environment” the social organisation transforms. When working together the relationship needs to evolve based on trust and commitment while we come from a society that is based on exactly the opposite. To achieve a new social order in another city we cannot ask government take the initiative. They are the authority that needs to step back a little and no other institution can take its place. In Eindhoven I invited the old world to work with me in the new world. The “I” represented the holistic human being within a fragmented world that used the human being instead of serving its evolutionary purpose. The “I” became both Marco and I as a dual team at the center representing the interaction between the universal ethics of “To Be” and the professional “To Do” that produce the sustainable human progress in the model of human complexities.
In another city Marco and I could hardly take that responsibility because it requires the intense networking with people who go through an individual process of change when they are invited to the process. Each person has to learn the basics of Sustainocracy and the individual role in such venture as a person and a professional. When the individual is convinced, then the institutions themselves go through a similar process. It does require powerful people to be able to do all this, even if it is seen as an experiment. It is impossible to conduct this operational process at a distance. We need local independent and free Sustainocrats to place themselves at the center of the local process. The role of the Sustainocrat is one of connecting all forces in the multidisciplinary format to the common goal and translate idealistic intentions into practical projects. It is a position without power yet with great authority and responsibility. Every region where a sustainocratic venture appears has its unique opportunities to create value of their own that could also benefit the rest of the world. It should first however benefit themselves making the region the perfect reference for their own sustainable progress. Within the local venture all the participating parties are equal without dominance or hierarchy. This is achieved by the Sustainocrat that represents the spirit of progressive democratic and spiritual freedom of humankind.
I am establishing a global STIR Academy to help the new sustainocrats and the local co-creative initiatives. This will make the process easier and smoother as this new operational structure of society gathers knowledge and experiences to be shared. The STIR Academy is also sustainocratic, just like AiREAS.
A network of Sustainocracies
I envisage a global network of purpose driven local for local sustainocracies such as AiREAS. The concept of co-creating “the healthiest city of the world” through local civilian involvement and commitment in their own city quarters of residence, is equally the basis of “the healthiest living planet” in the universe. The working model of Sustainocracy makes it potentially the global multinational of permanently applied social and technological innovation without a single person on the payroll and all the 7 billion people contributing in value driven processes, sharing the values abundantly among each other.
The current 40000 involved in Eindhoven (NL), the proven ability to co-create state of the art complex technology, the proven social and institutional commitment for sustainable human progress, attracted after just 6 months at least one new city. When we continue like this and assure the quality of our progression, the global multinational for sustainable human progress will soon be a fact. It confirms people in a format where authority proves itself to the world as a progressive facilitating power for the benefit of 7 billion contributors to their own sustainable harmony and progressive stability.
By then the human world will have changed from a huge risk in chaos to persistent wellness through applied human excellence and higher awareness.
The next pope is a woman
This is not an attempt to make any suggestions or even fun of the male tradition of successions of popes in the Vatican. The masculinity of this position closest to God has been formally inherited from the Apostle Peter who witnessed part of the life Christ and established a church in his name to pass on the holy Word.
In reality the Church became the parallel structure next to Greed, the moralization of a celestial responsibility and the humanized absolution of Guilt. Two very masculine worlds of “the doing”, with abundance of hierarchy, power and control. It is said that when the Roman Empire collapsed the high level bureaucrats from the Empire crossed over to the Church as bishops. Thus they could continue their elevated position and avoid personal chaos or, worst even, the anger of the public tribune that would most certainly blame them for the collapse of the empire. But this article is not about the disputable morality in churches.
Morality and Ethics have nothing to do with hierarchy, external powers or authorities of control in name of God or Money. It has to do with the inner learning process of what is truly meaningful in life, the existential processes of learning “to be”. This is a recognition of birth as a Holy miracle of life, the power of evolution and the secrete to eternal human progress. The cradle of birth is in the womb of our women and hence the true wisdom of ethics and morality is feminine. If anyone should symbolize this it should be a woman.
In my model for human complexities I show the continuous battle between “the doing”and “the being”, the masculine and feminine that together clash and create progress. Both men and women are the same but essentially different, the yin-yang of life that melts in a burst of harmonic excitement to generate eternity through renewal.
TO BE is Feminine, TO DO is masculine. Ideal society is in positive progressive conflict between the two.
In our money driven era the masculinity of the doing has also extended to the women. In consumer economies women have become as masculine as their counter parts, emancipating for financial independence at the expense of femininity. In the area of greed (see drawing) the true feminine meaning of “being” has been abolished. Its evolutionary meaning has been taken over by the meaningless invention of money and individual financial independence within the modern tradition of financial growth. Money indeed has freed women from a home bound slavery and formalized equality in human rights between men and women in many parts of the world. This tendency is well received and essential for sustainable human progress even though the original motivation to free women from their masculine suppression has logically been more economical and political than based on universal truths and ethics. Nevertheless it allowed a new culture to arise in which the true equality can be developed in a new era of awareness.
Meanwhile the system of freedom has made men, women and their children slaves of the consumer driven economies. There is no ethics or morality anymore in this society that has abolished every little piece of interpersonal warmth to procreate and educate our children with true universal values. Human equality is in the right to consume and create debts. We have exchanged our existence for short term cash and hunt for it in a generalized, dominant masculine institutionalized way. The “underworld” I call this, since it is the world of fragmented, individualized greed and chaos below the horizontal line where most of humankind resides today. We are equal in “the doing” and had to deliver our identity, “our being” to the system.
Collapse of financial markets
With the current crises in the financial world a lot of people are waking up. When we loose our protective securities from a virtual system than we learn to see our dependence and naked incapability of self sufficiency. We notice that we have been neglecting our children out of selfishness. They grow up cold, rational and individualistic. Some call it “the lost generation” which I hurry to dismiss our of experience. The adult ones that suggest this loss of a generation are the same ones that have lost faith in our youth to continue the destructive life style and attitude of their parents. Many young people look at life’s challenges indeed in a different way than their parents. They feel the need for the interpersonal warmth that they have missed when mum and dad were both working overtime for their individual independence. They tend to want to do it differently and start to search for meaning in life. A meaning that they have not been taught at home or in the schools where everything was focused on robotizing the children into a materialistic, rationalized system with its inhumane expectations and devastating nature.
The pollution of our environment, the crudeness of abuse of a financial system in hands of modern criminals against humanity, and our universal vulnerability (as shown so beautifully in the overview from astronauts that brought us a new perspective of MOTHER Earth), together with the collapse of the consumer economic systems shows us the crude devastating reality the hard way. We have lost track of our true inner values and became addicted to our own externalized greed. We have reached the rock bottom of the vertical line, the part were only the having counts and we eliminated our consciousness, our awareness, our identity and even our guild, surrounding ourselves with fake securities, worshiping money above our selves. Until we wake up and find ourselves in panic, in personal chaos and pain. We loose everything we have just to find out that we are shamefully without identity anymore, a robot that does not know how to live LIFE. We are a number in the system and when freed we discover that we do not even know anymore what ethics are, let alone live to it. We have to learn to be human again and interact in community within a universal reality. We have to break out of our imprisonment and find a new harmony with our surrounding.
In my own spiritual experience this illumination is immediate when time has come. The warm touch of God deep inside opens up a river of spiritual energy that cannot be stopped and acts like water through mountains. It does not allow itself to be blocked by obstacles and flows straight up the line of intense awareness. It represents a spiritual birth that lets go of old dependencies and looks at life from the perspective of a true universal identity, God alike. Bottom becomes top with the challenge to interact in a different way than before with one’s surroundings that still resides in the entrapment. Freedom and true equality are contagious and slowly others find their own inner light and fire.
We save ourselves and let humankind travel the “TO BE” line, the feminine line, all the way up to the highest level. We feminize the human globe and identify ourselves as a species that is vulnerable to itself but also able to recognize that when time has come and do something about it. There is absolutely no reason, with all the historic awareness, lessons learned and modern scientific knowledge, that we cannot pass on to the upper layer, the “world above”, the heaven on Earth of true Ethical values, true feminine and masculine equality in its essential differences and create sustainable human progress for ever. It is a new world downside up, flipped over. Many people, including myself, already claim that Sustainocracy is such tipped over approach that is accessible by mere choice. It symbolizes the “TO BE” process also in society, business and education as well as society as a whole. It is an instant switch that makes everyone look differently at our selves and our surroundings acting accordingly. The a complex process of co-creation starts where we build a new society in harmony with our universe and leave the atrocities of millenia of destructive learning behind for ever.
If for thousands of years masculinity has symbolized this learning world through kings and popes, time has come to change our symbols and start living to it. That is why I say that the next pope…..is a woman, without a church. She resides deep inside all of us, man and woman, to finally bring justice and balance in a troubled, adventurous species.
Sustainocracy, the new democracy 