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It is unimaginable to realize how much damage our blind consumer attitude, irresponsible financial profit (1 x WIN) business management and corrupt governance has done to us as humankind and our planet. In Sustainocracy we introduce an open space where shared responsibility for our core natural values makes the difference. We use UNITED (government, citizens, business, science and education), 4 x WIN entrepreneurship and the Transformation Economy. But if we keep neglecting the invitation we face disaster after disaster. Now we are getting gradually into a situation that irresponsible people can be prosecuted. But why do we have to go to such length to save our lives from the greedy or tunnel visioned? This can be avoided when we join the right level of shared responsability.
Positive signs are there but we have a long way to go, we run out of time, and some issues seem hard to tackle without a world crisis first.
River in Indonesia
This river is so heavily polluted that it is health hazard for everyone. Industries that supply fashion to the Western world dump irresponsibly their waste. People and government do too. As if we are blindly leaving nature to solve our mess. Taking responsibility requires the involvement of everyone.
Las Vegas inhundation
Las Vegas is a popular gambling city in America. It has grown so intensely in the desert that it is facing serious problems. This weekend, for the second time, it was hit by huge rainfall. That is not the only issue. The nearby colorado river and lake that provides water to the city is drying our at a rapid pace.
Chinese possible economic collapse
The banking crisis in 2008 was a show of desastrous financial opportunism that backfired, leaving the entire world in a deep crisis. The way the crisis was tackled, using enormous capital injections into the financial world instead of the real economy of care and innovation, was equally monstrously wrong. China is facing the same now, possibly dragging the rest of the world into a new financial black hole. High time to leave this capitalist mentality, even consider it a crime against humanity.
European rivers dry up
The enormous heatwave this year again shows its impact on the European rivers. These rivers are important infrastructures for logistics, but also key ecological elements for balancing our living habitat, providing drinking water and irrigation for agriculture. Especially the way we manipulated our landscapes for single crop production uses up lots of water that with other, more nature based techniques would not be necessary. We create our own problems that are impossible to solve if we don´t address the root cause: our lack of responsibility for our core natural values. We are not working WITH nature, we are taking abuse of it and this hits us back like this.
Our irresponsible consumption lifestyle produces uncanning amounts of trash. In many cities this is burned, producing the illusion of green energy at the expense of all the natural resources put into the original production. In other places the trash is dumped in landfills. Despite some energy deliverables the pollution impact is huge. Also diseases spread by birds are a serious issue. Some landfills have even become the “home” of poverty that does some “treasure hunting” among the waste of others.
Our throw away clothes
We may throw away our used clothes, hoping that the textile is being reused as a resource, reducing the amount of cotton or synthetic fibres needed from nature. Truth is that it is being shipped to Africa, sold to the reuse market and the surpluses (up to 90%) dumped on huge landfills. Fashion industries overproduce worldwide, pollution with their factories as we have seen in the first video (Indonesia) while misusing the locals as cheap human resources. The pollution then continuous at the end of the usage cycle in Africa. The overall destruction of our habitat, our health and safety for the future, in the entire chain has reached criminal proportions. The only way to change this is to dismantle the chain and leverage it to a circular, regenerative approach in which ALL stakeholders (consumers, entreprises, government) take their responsibility together. Sustainocracy can be the sollution but needs to be supported by a new legislation covering our basic responsibilities, like expressed in the declaration of our governing principles.
Everyone says that they belong to the right hand definition of a human being, but when we look at ourselves in daily life we may realize we are part of the left one.
About 25 years ago I had to make a choice. It was not a dramatic one as what is shown in the picture but in the end it was, but I did not know at the time. For me the choice did not have to do with wit, It had to do with self awareness. My deep inner realization of being human and the responsibilities that go with it. In my professional career I never even was aware of my contribution of destruction. I was doing my job as good as I could, received a salary and everything else did not penetrate my mind.
After my choice I started to develop the basis of what is nowadays referred to as Sustainocracy, a society model dedicated to our sustainable perspectives as a human being. This tought me at the same time that I am not unique in this lack of orginal awareness of self destruction. 99.99% of all human beings are just doing their job to survive in a general mindset that provides them with a living, unaware of the consequences. It was not up to me to say anything about it. This would not work, as it had not worked for me.
What I could do was to mke my our reality known, based on core human essentials, and invite people and institutions to participate. For most of the people accept join that invitation it is just a step into a reality that makes sense, without any moral thoughts behind it. By doing so they start to contribute to our sustainable progress as a species, even if they are not fully aware.
The same goes for institutions and the move from 1 x WIN to 4 x WIN. It produces a new positioning in a reality that is being developed together. The inivitation makes it happen. The forthcoming successes are theirs, for humanity and our environment. With a bit of determination maybe this anthropocenic picture will become an anecdote for our history books.
Humankind has learned to take freely from nature for its own benefit. That is okay if this is done within limits of the reasonable. It is not okay if we take in an unlimited way for our financial interest. This is what happened since the industrial era. The cultural mindset of an economy of growth has canabalized our planetary resources. It has reached a point of parasitic abuse that only has one future: total collapse.
Yet none of the individual institutions can be blamed. Their existence is based on this common practice. If we want to divert the catastrophic perspectives we need to provide the institutions with a means to grow without the material abuse. 4 x WIN is the solution. Instead of translating the unlimited taking from nature into money, we base our economy on the multidimensional value creation for the human being (core values), society and our environment. This is a diverse field of unlimited innovative development and growth in a new financial world where the dependence on material resources can be minimized, made circular and even regenerative. We become much more reliant on our creativity as a value than our blind consumption.
This also has a very important effect on the government and semi government structures. These grew into costly remedial institutions, dealing with the consequences of this destructive 1 x WIN attitude. Once 4 x WIN is adopted, governance becomes a valuable partner in connecting the regional 4 x WIN ecosystem for optimum local wellness and sustainable development. The cost of government as a facilitating service will reduce significantly while its effectiveness multiplies. A WIN situation for everyone involved.
Our planet will recover regeneratively. Our human species becomes more healthy, productive and resilient while our innovation will assure our wellness. We will all be involved in shared distribution of our values and securities. The step into 4 x WIN is a choice, an evolucionary step. Valueing our benefits such as health or safety, and even our proactive cooperative relationship with our environment, is a new field of financial development that can be compared with the way blockchain and the cryptoworld works. Giving value to trust, identity, authenticity, responsibility, wellness, etc has a much higher and sustainable impact of unlimited financial growth with a much more solid foundation than the material destruction for massively produced and distributed products that noone needs and only feed the pollution and mountains and seas of unproductive waste.
One day in the future 4 x WIN will be the norm for all institutions.