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4 x WIN in food entrepreneurship through FRE2SH and OSFD
If there is one area where 4 x WIN entrepreneurship is making a breaking point difference it is in the transformative world of food awareness and building local resilience together with nature. The world of industrialized and manipulative mass production of food is most definitely the main cause of massive destruction of our landscapes, misuse of energy resources, increase of health care costs and the basis of climate alterations, pollution and global poverty with social unrest and migrations needs for millions of people. In our view this is an ecological and humanitarian crime that is only justified in the financially dominated structures.
Leveraging food to a level of shared responsibility and human essential, instead of treating it as a commodity in the speculative hands of financial interests, changes entirely the way we deal with are relationship with nature, engagement with food, related entrepreneurial initiatives and local development of integral wellness. Paying attention to local for local regenerative food self sufficiency, implementing collaborative techniques with nature for shared abundance, diversity and quality of food, solves nearly all major issues around the world.
Our human entrepreneurial world needs to focus urgently on recapitalizing the world with our natural living environment to help us survive. A new entrepreneurial spirit arises around food as a corner stone for sustainable human life, one that needs respect, collaboration with nature, understanding and engagement. It is not about domestication and control. It is about symbiotic collaboration and integration in the dynamics of a living reality, not by killing it for food yet by serving it for nutrition.
FRE2SH is a community of such new age entrepreneurs across the world. Together we are this new world of engagement and focus. Through OSFD we help other that wish to initiate or develop such entrepreneurship and become part of the community. Every month we gather online to talk with experts on related topics. This month (november 24th at 16.00 CET, Amsterdam time) we will discuss the new age entrepreneurship.
Also please do share this talk around/on social media if you know some friends or colleagues who might be interested! Here is the link to register (free): https://www.eventbrite.com/e/fdn-safari-14-new-age-food-entrepreneurship-tickets-469731588827
Entrepreneurship of the 21st century
Entrepreneurship is changing its mindset, voluntarily and forced by new age societal evolution. Today I uploaded the article about the entrepreneurship of the 21st century, how I experience it, deploy it and made it a fundamental part of Sustainocracy.
High time that we all start taking our responsibility
It is unimaginable to realize how much damage our blind consumer attitude, irresponsible financial profit (1 x WIN) business management and corrupt governance has done to us as humankind and our planet. In Sustainocracy we introduce an open space where shared responsibility for our core natural values makes the difference. We use UNITED (government, citizens, business, science and education), 4 x WIN entrepreneurship and the Transformation Economy. But if we keep neglecting the invitation we face disaster after disaster. Now we are getting gradually into a situation that irresponsible people can be prosecuted. But why do we have to go to such length to save our lives from the greedy or tunnel visioned? This can be avoided when we join the right level of shared responsability.
Positive signs are there but we have a long way to go, we run out of time, and some issues seem hard to tackle without a world crisis first.
River in Indonesia
This river is so heavily polluted that it is health hazard for everyone. Industries that supply fashion to the Western world dump irresponsibly their waste. People and government do too. As if we are blindly leaving nature to solve our mess. Taking responsibility requires the involvement of everyone.
Las Vegas inhundation
Las Vegas is a popular gambling city in America. It has grown so intensely in the desert that it is facing serious problems. This weekend, for the second time, it was hit by huge rainfall. That is not the only issue. The nearby colorado river and lake that provides water to the city is drying our at a rapid pace.
Chinese possible economic collapse
The banking crisis in 2008 was a show of desastrous financial opportunism that backfired, leaving the entire world in a deep crisis. The way the crisis was tackled, using enormous capital injections into the financial world instead of the real economy of care and innovation, was equally monstrously wrong. China is facing the same now, possibly dragging the rest of the world into a new financial black hole. High time to leave this capitalist mentality, even consider it a crime against humanity.
European rivers dry up
The enormous heatwave this year again shows its impact on the European rivers. These rivers are important infrastructures for logistics, but also key ecological elements for balancing our living habitat, providing drinking water and irrigation for agriculture. Especially the way we manipulated our landscapes for single crop production uses up lots of water that with other, more nature based techniques would not be necessary. We create our own problems that are impossible to solve if we don´t address the root cause: our lack of responsibility for our core natural values. We are not working WITH nature, we are taking abuse of it and this hits us back like this.
Our irresponsible consumption lifestyle produces uncanning amounts of trash. In many cities this is burned, producing the illusion of green energy at the expense of all the natural resources put into the original production. In other places the trash is dumped in landfills. Despite some energy deliverables the pollution impact is huge. Also diseases spread by birds are a serious issue. Some landfills have even become the “home” of poverty that does some “treasure hunting” among the waste of others.
Our throw away clothes
We may throw away our used clothes, hoping that the textile is being reused as a resource, reducing the amount of cotton or synthetic fibres needed from nature. Truth is that it is being shipped to Africa, sold to the reuse market and the surpluses (up to 90%) dumped on huge landfills. Fashion industries overproduce worldwide, pollution with their factories as we have seen in the first video (Indonesia) while misusing the locals as cheap human resources. The pollution then continuous at the end of the usage cycle in Africa. The overall destruction of our habitat, our health and safety for the future, in the entire chain has reached criminal proportions. The only way to change this is to dismantle the chain and leverage it to a circular, regenerative approach in which ALL stakeholders (consumers, entreprises, government) take their responsibility together. Sustainocracy can be the sollution but needs to be supported by a new legislation covering our basic responsibilities, like expressed in the declaration of our governing principles.