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Becoming part of sustainable success in challenging times
The 4 x WIN community of level 4 core human values driven engagement is growing, becoming a modern success factor for all institutions, not just business. One can become part of it by committing to its mindset and action driven clustering.
4 x WIN
The tradition of business education made the positive financial bottom line the only measure of success. The possible negative consequences of such an approach were left to society, the planet or humankind (3 x LOSS). In the 21st century we realize that such a mindset is destructive beyond repair. Government regulation and largely ineffective, expensive remedial measures are often financed and suffered by the entire community, not the entrepreneurial perpetrators of the losses. Paradoxically the development of shortages, speculation, destruction, debt increase, dependencies, etc are wrongly presented as an economy of growth instead of one of deterioration. This is blindly immoral, unethical and unjustifiable for our present and future generations.
4 x WIN business develops an authentic multiple contribution to society in which the financial result is a logical consequence, not at the expense of humankind, society or the environment yet serving all three in a meaningful and measurable way.
- WIN for humankind measured in terms of the essential values for our existence as described in Sustainocracy.
- WIN for society in terms of developing social cohesion, reduced costs, shared wellness, equality, trust, circular economies, participatory societies
- WIN for our environment, through circular, regenerative processes, collaboration with nature, non destructive use of resources
- WIN for financial continuity, which may include growth if the value creation is desired elsewhere but content prevails, developed in a 4 x WIN environment..
4 x WIN entrepreneurship is not only reserved for business. It also applies to the government, citizens´ cultural and behavioral evolution, education, science, etc. In fact, the 4 x WIN mindset develops a sustainable wellness driven (local) interactive ecosystem and eco-nomy (rules of nature).
Eco (Nature) – Nomos (rules) = Eco-Nomy (rules of nature)
Shared commitment
The 4 x WIN environment does not fit in the traditional arena of exchange of products, services or policies. It represents the engagement with our essentials, using our innovative powers together with public funding, scientific knowledge and a results driven attitude. We coincide within the spectrum of developing, recovering or sustaining the essential human and natural values for our sustainable existence within the local demographical, cultural and historical complexity. The sum of all 4 x WIN Sustainocracies will form a 4 x WIN global wellness driven society. This level of society is also called the awareness driven co-creation level (Harvard) or layer of shared responsibilities for sustainable wellness (Sustainocracy). It is the incubator of values driven innovations, breakthroughs and new knowledge development. Apart from being a measurable, integrally positive contribution to society, a cost saver and proactive problem solver, it also feeds new success stories to the underlying layers of expansive economies of growth. Every new use of the innovations in this environment will again contribute until the value creation saturates and a new cycle needs to start.
It also helps the local governments to eliminate unnecessary and obsolete rules and regulations, with all the costly layers of law enforcement, remedial actions and controls. These old rules have been transformed into shared responsibilities and innovative change, reducing societal costs, deblocking societal progress and opening up to new positive financial impulses and the creation of jobs. 4 x WIN is most successful when all stakeholders in a region become part of this mindset and share all the benefits among each other.
4 x WIN self diagnosis
Any institution can make a self diagnosis of its level of 4 x WIN compliance. One has to look with honesty at the four levels of value creation. This diagnosis starts at the executive level of commitment to 4 x WIN since it requires the commitment to innovation, awareness driven partnerships, genuine leadership, authenticity as an organization and its positioning in the ecosystem. It does not only look at the contribution of the organization to the common good, it also offers a mirror to the organization to optimize its own behavior and positioning effectively in the ecosystem. This is a totally different attitude than the finance driven competitive environment of the growth paradigm. The latter can well be part of the organization but never at the expense of the values created. Organizations tend to maintain the incubator part separate from the growth structures. This is to avoid unnecessary unrest or confusion in the organization and also to allow innovations to develop strength before they get passed to the arena of growth.
Some organizations, the so called “Me 2” organizations, emulate the leadership qualities of the 4 x WIN organizations through copying behavior and innovations while focussing on price reduction and volume. These structures will never have the same level of authenticity as the 4 x WIN ones.
Then the self assessment continues by analyzing the added value contributed to all human beings through the essential values for our sustainable existence, society and our environment. One does not only analyze the market approach but also the internal processes. Not every organization can achieve a full 4 x WIN positioning but indeed can always find multiple WIN for itself and never a negative area that produces loss in any of the domains. The best 4 x WIN assessment is done both by the surrounding 4 x WIN partners that coincide in the shared responsibility circle and the results obtained together within higher purpose all choose to serve together from an essential human values perspective.
STIR 4 x WIN community and indexation
STIR adopted 4 x WIN as it was created by the predecessor of the foundation, the 5K consultancy group for new age entrepreneurship and business transformations. In fact it became the basis of Sustainocracy, involving all other stakeholders of society. The 5K consultancy group introduced the 5K index (2008) as a prelude to developing the 4 x WIN community of institutions that develop themselves according to this roadmap. A few booklets of particular sectors (Supermarkets, Banks, the Netherlands in general) were published (in Dutch) to show the market leadership positions of organizations in these sectors. That was before the open space for multidisciplinary cooperation was initiated and structures arose such as:
- AiREAS – regional air quality and health
- FRE2SH – regenerative local food self sufficiency
- COS3i – social inclusion and innovation
- STIR learning community – youth engagement and participatory 4 x WIN learning
In each of these purpose driven circles numerous people and institutions engage into the value creation processes, local or even globally. The idea arose to develop a European (and global) community that is 4 x WIN like minded and together address subsidy channels and financial contributors. The community develops through sharing best practices, their authenticity and commitment to the essential values of Sustainocracy. Like this we don’t have to go through the selection procedure of partners every time opportunities arise. We simply cluster among those who we already know with their commitment and participation.
Together we make the difference in developing and implementing impactful things.
For joining the 4 x WIN community please contact
Jean-Paul Close
Our FRE2SH network for regenerative food initiatives has now its own website and blog.
Within Sustainocracy we share our sustainable existence by attending a set of essential values. These values cannot be seen as commodities, they are too important for that. They necessarily have to be addressed at the level of responsibility, engagement, awareness and commitment, with respectful collaboration with our natural environment. For over a decade now we experimented with our food community in Eindhoven (Netherlands). The covid period of lockdowns got us to reach out internationally to see what was happening in the rest of the world. We came across beautiful projects, initiatives, insights, etc. Together with the Online School of Food Design we decided to create a training environment for all people who wished to become active in this field.
The FRE2SH site: https://fre2sh.blog/
As we built up our network and got acquainted with the expertise that we could share with the world the FRE2SH developed into a community platform in which the training was embedded but also Masterclasses for regional development, field visits, open dialogues among the members, a video sharing environment, etc. The first website is just a start. Even the logo has been modernized. Enjoy the inspiration and feel free to share it among your own network. Hopefully FRE2SH develops into a mainstream movement, a real time economy according the principles of 4 x WIN and Sustainocracy and the environment for Health Valley´s to deploy across the world.
5 levels of consciousness – level 4
Level 4: community
We learn how to deal with non competitive relationships. Community building has to do with “securities” and “progress” for the participants. A community can provide protection but also new possibilities for growth and competition due to differences in size and abilities. A community introduces the complexity of self awareness, relationships, co-creation and progress. Growth, competition and adaptability applies to communities too just like individuals yet they develop in different ways depending on the purpose and size of the combinations.
The diversity has grown very large and forms a new, modern type of dynamics. Communities of the same type tend to clash in competition (eg business or countries) or search the diplomatic interaction, for instance between communities within a community. It can get as complex as we want and shows the same natural dynamics as individual identities. On a regional level we often refer to this as “the system” (the economic system, law system, political system, the competitive system, etc).
At the level of consciousness of the human being we can reflect about us within communities or dealing with communities from an outside perspective. Within the community we are participants and do this for a reason. Outside the community we use it as an instrument just like a football player uses a ball or a carpenter a hammer. It are two different levels of perception and consciousness.
When we look at society we see that the basic tradition of humankind to build communities has always been the bonding between man and woman to form a family. We are capable of living the bondage individually (husband, wife, parent, son, daughter, grandparent, etc) and as a whole (family). In other communities this does not work like that. It is often either-or.
The many social, production, combat, religious, political, etc types of communities have a long evolutionary history too but shorter of course than our family based experience. We call these larger community complexities the “system complexity” which tends to live a life of its own. To make it even more complex we created a parallel universe to connect these human communities and call it “economics”. This abstract term has as many meanings as our consciousness and is often confused with it, refering to money as the spirituality of community development.
At this level of awareness we find people who develop a very special nature to use community building out of self interest. They manipulate reality in such a way that only they benefit. Think of the banking families around the world that have created an enormous imperium around money which provides them with an enormous amount of power as long as we attach value to money and create systems based on the invention. The same occurs with other abstract systems around the spiritual bondage among people. Banks work like religions. Money is a system of debt and religion too. Both demand loyalty to the system in exchange for safety through absolution and securities like food, shelter, luxury, healthcare, peace of mind, the eternal life, etc.
The day we put our energy in creating other types of relationships instead of property and debt the entire old money or belief system collapses and is replaced by something new. Power of control is hence extremely relative to the surroundings we build for ourselves. One minor change (s.a. giving a sense of value to tokens instead of money, or knowledge instead of belief) can change everything.
Most people are not aware of this. They act self aware about their daily needs of food, shelter, clothing, etc but have no perception of the overall reality, just some fragmented pieces and interpretation. We place our trust in the community and offer our loyalty as long as we gets what is needed in our daily existence.
Consciousness is not built when daily needs are served, it is built when communities do not serve in the daily needs anymore and one falls back into reflection and awareness through purpose driven knowledge building and usage.
Then sustainable leadership appears at random among the individual people that step out of the old world to produce the new values that become the basis of new community creation. The complexity simplifies just to become complex again based on different values.
Sustainocracy, the new democracy 