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It is about what you can create!
My mailbox is flooded all the time with offers from other people providing stuff that I do not need. Everyone wants my attention for their things. When I enter a discussion on LinkedIn or a blog I find people trying again to sell “their solutions” to “my problems”.
When I was offered space free of charge on the electronic billboard of my home town I actually noticed that we had billboards all together. Don’t ask me what was on it. When someone with over 50.000 twitter followers tweeted my YouTube link on sustainocracy I only got 7 views and I didnot even sell anything. That is in marketing terms a hitrate of 0.00014. Did that bother me? No not at all. The person who retweeted had been sufficiently impressed to share her feelings with the other and even 7 (!) people picked up the curiosity to have a look. In the process we together created something: curiousity, empathy, awareness, thinking, reflection, dialoge…..Every one single individual is important then, not the masses.
We are so used to consuming that we forget that we need to create too. Consuming extracts value from our surroundings. We consume it. If we do not return anything then the value disappears. Delivering money as a payment is not enough. What value does it have? Where does it come from?
Every day we set out to buy things from people who have things on offer. We buy petrol but what do we give back in terms of energy? We buy bread but do we compensate by planting grains? What is your balance today in creating and buying? How much time do you spend offering your services, products or wits? And how much time do you spend in thinking of creating something of value, something new?
How are we going to progress if no one creates? Just consumes?
In a sustainocracy we are not interested in your products, your services or what you have on offer. We are only interested in what you can create, co-create or help create. You may want to use your products in the process but maybe you find that you need to address your creativity and innovative spirit. We are interested in productive value driven talent, not a cost. Only when values are created they can be shared. Existing products can be valuable in such process of course but still need to placed in the context of the entire picture. We normally leave that responsibility to the buyer but in sustainocracy we take the responsibility together.
We need food on a daily basis but do not generally produce it ourselves. We rely on the supply system to provide it with abundance. We access this abundance with money which is achieved through labor, sales of property, a gift or debt. There are three mayor issues that make food a huge challenge with tremendous risks for billions of people. It is of key importance to take food seriously urgently.
As mentioned in my previous blog “life is…” the growth of human populations in cities is enormous. The city the place where the money systems concentrate which in turn produces human concentrations, attracted by the perceived wealth of such systems. It is a basis of economic growth for the city by making space available for construction of homes and optimizing concentrated distribution of goods and services. Yet from a sustainability point of view the cities are deadly traps for people when humankind reaches its point of singularity, the moment of total collapse of the robot systems that provide us with all kinds of securities, including our daily food.
Cities are speculative centers for financial services. The 3.3 billion people now living in those areas leave no local room for self-sufficiency. The soil is crammed with people, housing and infrastructures. Food has to be grown and transported to the cities and distributed to the people. People who have no access to financial means get their food through the waste of the ones who do have access. But the financial system is under pressure and so are the systems based on financial speculation. Inflation on food is likely to grow as shortages become higher while populations find less and less work in industrialized processes. It all will get more expense while people get less to spend. We are talking about 50% of the world population now that is totally depending on a complex series of (robotic financial) systems.
The tremendous pull of the desperate and concentrated need for large quantities of food is a huge market for the food industry. The fact that people are not active in self sufficient food productivities drives them into the hands of commercial and economic speculation. Being at the end of the supply chain the consumer will pay the ultimate price.
On the other side of the supply chain are the people who live and work in the countryside. The productivity will be concentrated as much as possible in large volumes destined for the mass consumers in the cities. No supply chain will have any interest in the wide spread other, decreasing half of the human population which is outside the huge financial markets. These people have to rely on themselves and produce abundance in places where this is impossible without modern technologies. The cold commercial systems have no moral sensitivity to these populations which will starve, or depend on charity, pay the highest price or are forced to move to the cities too. That is the economic effect that may cause economies to grow but in fact produce humanitarian and ecological disasters.
2. Chain inefficiencies
The supply chain of food is full of inefficiencies. International studies reveal that between 50 and 70% of good food gets lost in the process. Due to the enormous distance between the centralized production and consumption of the food products we see that:
- offer and demand often do not match in which case good food has to be dumped as it does not get to the consumer
- massive production units are growing even more to remain profitable under pressure of economics
- places where massive productivity takes place do not create more labor due to automated processes but do cause local issues like sound, air and other environmental pollution. Local regulation tries to hold this massive centralization process, especially in cattle.
- the transport lines are so long for fresh fruit that the reaping process has to be done on route and artificially at the expense of the quality
- the lifestyle of city consumers is getting more and more demanding asking for pre-cut and pre-prep food in which lots of consumable waste is produced and thrown away. Waste is included in the sales price.
- supermarkets are expected to have a broad selection of fresh and non fresh goods at every time of the day. A lot is not consumed and thrown away when dates become overdue. For the chain it is not important because the consumer pays the price for it. The immorality of good food being lost due to economic life style is huge when considering the hunger and death caused at the other end of the chain.
- modern economies consume more and more “composed” food in which only a smaller percentage is real food and the rest are additives. The consumer looses sight on what he/she eats.
- The chain of global distribution goes through the focal point of huge purchasing entities that act on behalf of the retail chain. All the profitability is placed at the end of the line leaving near to nothing at the side of production. Farmers go broke, investors have no interest in that end of the chain and producers are forced to find ways to increase production through “whatever” means.
The above are the effects of “growth economics”: massification, concentration of power and speculation with shortages along the entire line, at the expense of quality, sustainability, climate, soil, environment, etc. An efficient chain with less loss and shorter distances would certainly solve a great deal of the hunger in the world yet lifestyle and economics stand in the way. This situation is not only immoral, it is unsustainable and will eventually cause a bigger humanitarian crisis than the credit crisis, also in the welfare regions.
3. Climate changes
The above profit centered global food construction have caused landscapes to change in such a way that climate changes have resulted as well. Desertification, extreme droughts, extreme rainfall, floods and other natural disasters are increasingly affecting harvests causing death and disaster across the world with people who have no means to sustain themselves in the speculative world.
But this is only a start. With the growth of the world population and concentration of people in cities we see that food is:
- increasingly difficult to produce,
- increasingly uninteresting to produce due to the financial pressure and risks at the production end
- increasingly manipulated to provide city people with what they want at the expense of public health
- getting more and more expensive due to the speculation of dealers around global shortages
Economics plays a dangerous game over the back of humankind. The focus is to get the money stream towards the focal point of dealership without morality around human needs or rights. It is all called economy of growth but needs urgent reflection (read “killing the robot“) because we are facing humanitarian disaster.
- Eatable cities: we need to get food productivity urgently into the cities. With modern technologies we can create urban farming in a great diversity even utilizing space and vertical surfaces. The positive side effects are that living green uses up the excess CO2 of the cities and cools down the environment making the place more healthy for human activities. “Negative” side effects are the need of a diversity of biological life forms to support pollination and other natural cyclic processes involved in natural food chains. City people have grown psychologically and physically allergic for pollen and insects. We will have to learn to deal with our environment again.
- Reducing the chain’s distance between production and consumption. This will improve the quality of food and reduce the waste production. Waste can be used in local processes, s.a. energy production. Volumes are less large reducing the power position of the intermediaries. Human health will improve while labor related to food production will come back into the local 4 local circuits.
- Improving the climate by creating local 4 local bio-diverse activities proper of the local circumstances. When production and consumption gets close to each other, practically at self-sufficient level the footprints will decrease and logistic chains, with all the negative environmental effects of transportation, will diminish.
- Food innovations to see what else humans can consume than the unbalanced life style diets of today, and how 100% of the food can be used without loss.
All together we will reduce the risks for the human population and improve our relationship with our environment for better health and vitality. The above requires a total transformation of our human organization placing sustainable human progress above economics. Anyone can start to take responsibility right now by trying to address the issue within his/her circle of influence and personal authority. Only then we may be able reverse the Titanical course towards disaster that humanity is heading for right now.