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Our FRE2SH network for regenerative food initiatives has now its own website and blog.

Within Sustainocracy we share our sustainable existence by attending a set of essential values. These values cannot be seen as commodities, they are too important for that. They necessarily have to be addressed at the level of responsibility, engagement, awareness and commitment, with respectful collaboration with our natural environment. For over a decade now we experimented with our food community in Eindhoven (Netherlands). The covid period of lockdowns got us to reach out internationally to see what was happening in the rest of the world. We came across beautiful projects, initiatives, insights, etc. Together with the Online School of Food Design we decided to create a training environment for all people who wished to become active in this field.

The FRE2SH site: https://fre2sh.blog/

As we built up our network and got acquainted with the expertise that we could share with the world the FRE2SH developed into a community platform in which the training was embedded but also Masterclasses for regional development, field visits, open dialogues among the members, a video sharing environment, etc. The first website is just a start. Even the logo has been modernized. Enjoy the inspiration and feel free to share it among your own network. Hopefully FRE2SH develops into a mainstream movement, a real time economy according the principles of 4 x WIN and Sustainocracy and the environment for Health Valley┬┤s to deploy across the world.

Masterclass about the complexity of introducing transformative changes

Whether it is the make over of a company from 1 x WIN into 4 x WIN, the closure of a road for traffic for healthy air and new urban functions, the abandoning of a product line for another, the change of a cultural habit for a more healthy one, changing job, redesigning an urban quarter, transforming a farm into a bed and breakfast, the battle between the car and bike in towns, starting to work from home to avoid commuting, etc. They are all transformative activities that face fear, uncertainties and maybe even opposition of your surroundings. They require vision, determination, guts, leadership and firm belief that these changes are for the better, even if no one else sees it yet. The complexity of change demotivates many, especially those in key functions. They prefer the status quo to preserve their position even if change is required from them. Self sacrifice is feared and not always a nice foresight when guts and self confidence fail.

Read more about the core natural human values here.

Or about the evolution of humankind and the transformation economy.

Doing such changes together, in a multidisciplinary environment, makes a difference. It becomes easier, with the support and admiration of your surroundings. Especially if this surroundings is undergoing transformative changes of their own and at the same time, supported or enhanced by yours. This masterclass is being offered strategically to all stakeholders of the region of Southeast Brabant in the Netherlands that have joined the AiREAS community for regional health and a healthy environment. Such a commitment requires not just one transformative change but many. The masterclass is also made available to other enterprises, regional communities or businesses in the world dealing with complex issues for sustainable progress.