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Our FRE2SH network for regenerative food initiatives has now its own website and blog.
Within Sustainocracy we share our sustainable existence by attending a set of essential values. These values cannot be seen as commodities, they are too important for that. They necessarily have to be addressed at the level of responsibility, engagement, awareness and commitment, with respectful collaboration with our natural environment. For over a decade now we experimented with our food community in Eindhoven (Netherlands). The covid period of lockdowns got us to reach out internationally to see what was happening in the rest of the world. We came across beautiful projects, initiatives, insights, etc. Together with the Online School of Food Design we decided to create a training environment for all people who wished to become active in this field.
The FRE2SH site: https://fre2sh.blog/
As we built up our network and got acquainted with the expertise that we could share with the world the FRE2SH developed into a community platform in which the training was embedded but also Masterclasses for regional development, field visits, open dialogues among the members, a video sharing environment, etc. The first website is just a start. Even the logo has been modernized. Enjoy the inspiration and feel free to share it among your own network. Hopefully FRE2SH develops into a mainstream movement, a real time economy according the principles of 4 x WIN and Sustainocracy and the environment for Health Valley´s to deploy across the world.

4 x WIN in food entrepreneurship through FRE2SH and OSFD
If there is one area where 4 x WIN entrepreneurship is making a breaking point difference it is in the transformative world of food awareness and building local resilience together with nature. The world of industrialized and manipulative mass production of food is most definitely the main cause of massive destruction of our landscapes, misuse of energy resources, increase of health care costs and the basis of climate alterations, pollution and global poverty with social unrest and migrations needs for millions of people. In our view this is an ecological and humanitarian crime that is only justified in the financially dominated structures.
Leveraging food to a level of shared responsibility and human essential, instead of treating it as a commodity in the speculative hands of financial interests, changes entirely the way we deal with are relationship with nature, engagement with food, related entrepreneurial initiatives and local development of integral wellness. Paying attention to local for local regenerative food self sufficiency, implementing collaborative techniques with nature for shared abundance, diversity and quality of food, solves nearly all major issues around the world.
Our human entrepreneurial world needs to focus urgently on recapitalizing the world with our natural living environment to help us survive. A new entrepreneurial spirit arises around food as a corner stone for sustainable human life, one that needs respect, collaboration with nature, understanding and engagement. It is not about domestication and control. It is about symbiotic collaboration and integration in the dynamics of a living reality, not by killing it for food yet by serving it for nutrition.
FRE2SH is a community of such new age entrepreneurs across the world. Together we are this new world of engagement and focus. Through OSFD we help other that wish to initiate or develop such entrepreneurship and become part of the community. Every month we gather online to talk with experts on related topics. This month (november 24th at 16.00 CET, Amsterdam time) we will discuss the new age entrepreneurship.
Also please do share this talk around/on social media if you know some friends or colleagues who might be interested! Here is the link to register (free): https://www.eventbrite.com/e/fdn-safari-14-new-age-food-entrepreneurship-tickets-469731588827











Please listen to the radio talk with Jashan Sippy on developing our worldwide network of regenerative local food initiatives
Enjoy these talks about local food self sufficiency and the musical intermezzos provided by Chris de Daas


After the live recording at Rara radio we went to see the Food Forest in Eindhoven, run by Maartje Kreike. She gave us a tour around the most amazing tastes in nature. From pepers, to mint, to even the peanut butter plant.





