Whether it is the make over of a company from 1 x WIN into 4 x WIN, the closure of a road for traffic for healthy air and new urban functions, the abandoning of a product line for another, the change of a cultural habit for a more healthy one, changing job, redesigning an urban quarter, transforming a farm into a bed and breakfast, the battle between the car and bike in towns, starting to work from home to avoid commuting, etc. They are all transformative activities that face fear, uncertainties and maybe even opposition of your surroundings. They require vision, determination, guts, leadership and firm belief that these changes are for the better, even if no one else sees it yet. The complexity of change demotivates many, especially those in key functions. They prefer the status quo to preserve their position even if change is required from them. Self sacrifice is feared and not always a nice foresight when guts and self confidence fail.

Read more about the core natural human values here.

Or about the evolution of humankind and the transformation economy.

Doing such changes together, in a multidisciplinary environment, makes a difference. It becomes easier, with the support and admiration of your surroundings. Especially if this surroundings is undergoing transformative changes of their own and at the same time, supported or enhanced by yours. This masterclass is being offered strategically to all stakeholders of the region of Southeast Brabant in the Netherlands that have joined the AiREAS community for regional health and a healthy environment. Such a commitment requires not just one transformative change but many. The masterclass is also made available to other enterprises, regional communities or businesses in the world dealing with complex issues for sustainable progress.