Prof. Dr. Sharda Nandram reflects about this during the Nyenrode University “radical thinkers” event. You can watch and listen to her arguments here.
It is of course admirable that a Business University takes a stand away from the traditional bottom line business philosophy that we tend to call “1 x WIN, 3 x LOSS” referring to the negative impact on society, the human being and our environment, purely out of financial win motivation. When I myself occupied general management positions in big multinational I had been drawn into that same tunnel vision and related competitive complexity. Only after leaving such a position I started to develop my own awareness resulting in the 4 x WIN entrepreneurial ideology of the 21st century. That is how I got to intellectually and spiritually interact intensely with the predecessor and mentor of Nandram, Prof. Dr. Paul de Blot. It was in that occasion that I briefly met Ms Sharda as highly valued disciple of Paul in Nyenrode.
In my quest to develop a societal evolutionary path it became key to simplify the process, despite the complexity of the engagement and transformational consequences. It is not so much radical thinking but more the acceptance of a shared collective social, humanitarian and ecological responsibility. The five essential values for our sustainable human existence, as defined in Sustainocracy, also reflect the “To Be” spirituality, the meaningfulness, of a new era for institutions and institutional positioning. This “To Be” is not only relevant for the business environment but also for government institutions, scientific and educational organizations and even us as citizens in a new world of shared responsibilities. This “To Be” then determines the “To Do” impact and action driven reality of these institutions. It would fill in the K2 and K3 referred to in the speech as “unknown” and “belief” into belief in one’s authenticity as institution and its positive contributions to our harmonic and symbiotic relationship with our selves and our natural environment.