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"You will only see it when you get it". (Cruyff). The City of Tomorrow, with its Sustainocracy, its various multidisciplinary partnerships and our many insights to share for a successful transition, positions itself in a form of society in which the survival of humankind in its natural context is central. We invite governments, the business community, education, fellow citizens and knowledge institutions to take joint responsibility in this, independently and together. Organizations that accept the invitation derive new forms of success but are also undergoing a radical transition. Those who don't continue to experience the negative pressures of the old reality that is only ramping up. Our old, trusted society has been made completely dependent on money. This money is created through industrial processes and services. These use natural resources, both for the production and distriution. Money is also created through capitalist speculation, ie it arises from creating and trading deficits. The system is aimed at keeping people dependent on money, products and services. The whole process is inherently destructive and polluting.
In order to facilitate this form as best as possible, governments have been set up to help it grow. This was first done by constructing infrastructures. Then the regulatory "care" was added by applying the principle of "flatten the curve". This is to prevent the system from turning its neck prematurely. Flatten the curve has become famous for the corona measures but is in fact an approach that is standard applied by governments to seemingly solve problems without addressing the root causes. Because the latter is out of the question in a "democratic" imaginary world of public dependence. "In this old reality, the wrong choices are constantly being made" (Jean-Paul Close, Sustainocracy). Wrong if we look at them from the natural context of the survival of life on Earth, including us humans. If we value this life, including ourselves, then we will have to embrace a new reality. This happens in two ways:
1. By learning to look at the old reality from the perspective of natural life and to expose the wrong choices. We no longer tolerate pollution and destruction. We base area development on core values of life instead of industrial processes. No more flattening the curve but a substantive change of approach and mutual relationships. 2. By letting go of our dependence on the old reality and taking co-responsibility for the design of the new one society together. We don't focus on shortages but on creating a natural, healthy abundance and sharing it. Money, governments, entrepreneurship, knowledge, culture, all change roles in this new context. Both ways develop in parallel. There are forces that still defend the old reality out of self-interest or blind shortsightedness. That is normal, especially if we consider the dependency culture that has ruled for generations. You don't just change that, nor the power structure that has been derived from it. Making room for the new is a laborious process, especially when the old structure imposes its power. We therefore see more and more lawsuits against governments and companies based on the recognition of the life they are undermining. It will not be long before this practice is declared illegal and we are also developing new legal forms in this regard. Life is not a right but a shared responsibility.
If we look around us, we see those changes everywhere. Once that space has been taken and occupied, it grows steadily and the new norm develops from the new consciousness and framework for action. Not much will change for many people, except that they will be taken along in a new mentality and distribution key. The functions in society are also changing. The transition is drastic for the pioneers, as well as for all institutions that are reinventing themselves in the new context. But if they don't, they gradually lose out. As the world grows above the horizontal line, it becomes increasingly difficult to maintain the world below the line.
End of era, welcome new era, for sustainably developing people.
The motivation of the CEO of DSM, one of the large Dutch multinationals, with a history in the old narrative of pollution and abuse of people in the mining and chemical world, rewrites its narrative in the world of shared responsibilities. It is a choice. Then it is hard work, but highly rewarding.