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2023 was a year of sharing reflections about a new collective story for us all. In 2024 we want the new story to grow
It is becoming high time that humankind is getting back on track of its own positive evolution. However stepping out of the pack, which is on the path of self destruction, is difficult. I personally did in 1996 and everyone around me declared me “out of my mind”. In 2005 I introduced the Entrepreneurship of the 21st century and started coaching business organizations on the 4 x WIN principles of contributing to humankind and the planet, instead of using them as resources for financial self interests. Gradually I started to understand that such a new type entrepreneurship needed the appropriate environment to develop. But no other societal environments wanted to work with me or my story. For them the world still turned around money which could solve anything. In 2008 the financial crisis blew away this dream.
Since 2009, the small STIR foundation, that I had set up to experiment with working with the idea of 4 x WIN regional value creation, began to invite the fragmented silos of society to engage in new storytelling environments. Nothing seemed to work initially, until I suggested to work on regional air quality and health. Now, 14 years further down the line, and a lot of experimentation with the STIR set of core human values, we can reflect about:
- The complexity of change (do we have free will?)
- Mature versus immature society formats
- New educational formats
- The converging power of existentialist ethics (a conference paper that will be published through other channels)

2023 progress report Sustainocracy
The human world is under significant and dangerous stress. Yet the vast majority of people wish for a peaceful and harmonious existence. To achieve that, a lot will have to change. And that is exactly what most people have difficulty with. This is not only due to a lack of will, it is also because our behavior is conditioned by the way society functions. One leads to the other. This can only be broken if society-wide (i.e. everyone at the same time) is prepared to implement a mindset change. The City of Tomorrow (STIR Foundation) has been inviting us to do this since 2009, based on five essential values for our human existence. It creates an open space in which people and institutions are invited to proactively take responsibility together for the whole program, or regional sub-priorities and bottlenecks, based on those essential human values. 2023 was once again a special and challenging year, the first full year after the COVID restrictions. Download here the report of what has been done, with thanks to all the people and institutions who have contributed directly and indirectly.
Value driven entrepreneurship, STIR Academy online tutorial
If we really wish to do something about the challenges in the world we need learn “to do” something about it. This “to do” is called “to entrepreneur”. If this is done beyond our financial self interest, within the existentialist ethics defined by Sustainocracy, we call it “value driven entrepreneurship”. It is relevant for start up initiatives, established enterprises, governments, social citizen enterprises, etc.
STIR Academy just launched an online tutorial for all those who wish to develop their entrepreneurial ideas into operational reality. Have look at it to see if it suits you….