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Health is a responsibility not a cure

Often I am asked to speak about the AiREAS organization, a multidisciplinary cooperation that co-creates “healthy cities, with healthy people in a healthy environment”. The presentations have to do with the importance of “health” for the progressive stability of a community, such as a city and the current lack of it, causing all kinds of crises. I then call for responsibility and awareness with a strong sense of urgency. Now I make you also part of the challenge that affects everything and everybody.

What is “health”?

The World Health Organization (WHO) already defined health in 1948:

“Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.”

Healthy people tend to take health for granted while only people with a direct or indirect health problem become aware of the importance of health for their well being.  This would indicate that health is only a point of attention for sick people. They tend to rely on health care, a reactive structure within society that deals with the visible part of disease or disorder. The lack of proactive attention to health is showing up in global issues, the local productivity and cost of living. The proactive nature of AiREAS for human health and a healthy environment is breaking through into those cultures where the societal sickness has become a serious impediment. People and policy makers open up to the issue of what “health” really is and become surprised of the ethical issue of negligence that has affected our species to an extend of lethal proportions. This breakthrough in awareness leads to a totally new perception of our reality and a new phase of ethics that transforms our societies in a complex wave of interrelated innovations.

In order to make people aware of what health is I use a few animated films. This one has proven to be significant:

Mitochondria are the little engines of our cells. Some believe that they are evolutionary remains of the first single cell life forms that represent complex life on Earth already 600 Million years after Earth was born out of stardust, 5 Billion years ago. The single cell’s working is an illustration of how life works at microscopical level. There is no sign of pollution, just an intense repetitive harmonic interaction with a large diversity of inter-molecular relationships. Water is a key carrier.

A human being consists of billions of such cells with mitochondria. These cells of our own body, together with cells of the bacterial world that populates our organism in symbiosis, help us to live life comfortably in a well orchestrated, material and spiritual complexity. In essence every living human body is a universe of its own with billions of species interacting and helping us live a comfortable life. Trying to understand this in a rational way is the same as trying to find out how life and the universe work.

But what happens when we pollute this delicate living interaction?

Then I ask my audience what could happen when we pollute the mitochondrial world? What if we tamper with the harmonic interaction at atomic and microscopical level? This is the case when I show the effects of Ultra Fine Particles (UFP) on our body, as discovered in AiREAS and other scientific research at microscopic level. UFP’s may have a biological nature that is solved by the defense mechanisms of our human body. We refer to pollution when the UFP’s contain human made substances that our body cannot deal with. They produce infections, blockage of arteries, lung and brain problems, intestinal disorder, etc.

The WHO has declared Air Pollution as number 1 cause of death in public space, 3 times more than traffic accidents!

By comparison:

  • The water catastrophe in Holland in 1953 claimed a one time amount of 1500 human deaths. The Dutch government decided to take protective action by starting the construction of our water defense systems that are now being seen as one of the modern world miracles and a source of inspiration and innovative economic progress.
  • Air pollution in the 21st century claims over 3000 deaths per year in this same country. Instead of declaring its a catastrophy the money driven government wants to make it into a business case first.

The immorality of the current system’s approach is one of the key issues that we will face. 1953 was a time frame within the moral sensitivity that remained after WorldWar I and II. Since the 70’s this morality has transformed into a financial dependence in which human wellness is subject to business development rather than ethics.

AiREAS is “Making the invisible visible”:

“What you cannot see does not exist” is a common awareness problem. Most people are unaware that pollution causes three levels of reaction at molecular level:

  • Infectious deformation at birth or at a later stage in life (physical and behavioral)
  • (Premature) Death
  • Genetic disturbance

All these issues do not show at once, they appear gradually and shock people when they give birth to a baby with visible and invisible problems, develop cancer and other diseases inside their own bodies, suffer the premature death of a loved one, or face death oneself, all due to our overall lack of awareness and related negligence.

We have been pollution our environment to such an extend that it is causing climate change, global heating and general disturbance of our habitat. When reflecting on the mitochondria people suddenly realize is that our microscopical reality is a mirror image of the universe that surrounds us. When we pollute our surrounding we pollute our microscopic self as well. The anthropocene (the era in which human beings affected life on Earth in such a dramatic way that it can be traceable for ever in the future) is not just a potential archaeological reality but also biological and genetic.

Common sense or shameless greed?

Common sense or shameless greed?

It is tough to accept that the lifestyle issue that causes the visible consequences today in healthcare costs and human suffering already dates back in development for many centuries. It just got more intense over time and hence more apparent. In any gathering I can safely state that 70% of all the people present will die of some sort of cancer that could have been avoided. The same goes for all those who read this, including me and my loved ones. For some the drama of awareness makes them feel desperate, others, like me and many feel highly motivated to stand up and develop ethical alternatives for society.

Scientists claim that our species and way of organizing ourselves will auto-eliminate our human species within 250 years. Banks, money driven governments and businesses are to blame and so are we in our greed to consume at the expense of our evolutionary well being. It is hard to accept that people who feel healthy today already have severe illness programmed inside their being simply because of the pollution that has accumulated inside and around us.

We suddenly realize that “health” is not a matter of curing a decease yet a collective responsibility towards life itself. It starts with ourselves.

3 levels of ethics

This then brings me to the evolution of ethics (the philosophical science of determining what is “good behavior”) and the gradual break through into awareness that appears around the world:

  1. Negligence and unawareness
  2. Reactive to illness
  3. Proactive for health

But awareness is not enough. Our current societies are built around negligence (fragmented money driven interests of economies of growth)  and the reactive, consequence driven secondary economies (health care, insurance and consequence driven tax on consumption).

People claim responsibility world wide

People claim responsibility world wide

Healthcare is only dealing with the superficial issues of illnesses in an economy directed by medical care and pharmaceutical industries. They do not cure the problem, they suppress it, mask it, stretch it or cut it away.

To take responsibility in a proactive way in a community that is not just addressing the holistic issue of health, we also challenge the entire system’s complexity built around economies of care. The care taking system is not based on ethics but financial instruments that use the human being, just like the banks expose us to debts and governments sustain themselves through taxation. We see that the political and economized care system itself is unhealthy, unethical and inhuman, part of the problem rather that the solution, despite the human passion of people who populate the workforce of caring professionals.

A huge humanitarian problem is facing us

A huge humanitarian problem is facing us

From an economic point of view the costs of lack of health are unbearable. In Holland alone the costs have multiplies by 5 in 8 years time (from 12 to 72 billion between 2006 and 2014!)), not just because we grew more ill or older with an equivalent increase on demand of care. The cause of the exponential cost explosion is the same as what caused the bank crisis in 2008, being the system’s corruption and total lack of morality in finance driven care organizations that use human fear and pain to increase their own institutional financial wealth. While certain governance and human beings break through into awareness and sense of responsibility it are the corrupt secondary systems and their leaders that oppose and maintain a degree of system sickness that is as difficult to address as health itself, simply because the financial lobby is more important than the human wellness.

Ethics is hence an issue that goes beyond the human being and addresses also the way we organize and redefine our societies. This is the biggest challenge humankind faces. Awareness only breaks through into change when the pain is highest, i.e. when it is almost too late. This means that we have very limited time left over to take corrective and proactive measures at the expense of our disappearance as a species if we don’t. And even if we react with urgency we still face the issue of making “the invisible visible”, just to find out that the damage may be beyond repair.

AiREAS is step 3 in structured ethics:

The new society is proactively human value driven. AiREAS is a precedent of Sustainocracy.

The new society is proactively human value driven. AiREAS is a precedent of Sustainocracy.

AiREAS and its sustainocratic working is hence not a cure, it is a collective ethical responsibility, an evolutionary step and a precedent that could be adopted by the United Nations, the human rights organizations and the International Court of Justice. By making the precedent visible and known to the world we invite the world to follow our example out of holistic self preservation.

AiREAS uses the puzzle pieces of the same society that make up the phase 2 (reactive) ethical community yet in a different, phase 3 ethical composition. This drawing shows how it works and that is very easy to implement if the right people, at the right levels of authority are willing to accept the invitation to co-create health and step from the dis-harmonic phase 2 type of society to the harmonic phase 3 type.

AiREAS is connecting responsibilities around the purpose represented by the blue field

AiREAS is connecting responsibilities around the purpose represented by the blue field of co-creation

  • Create: business innovators
  • Area: local government
  • Learn: scientists
  • Behave: local citizens (culture)
  • Sustainocrat: the representative of human values in jeopardy

Jean-Paul Close

What is a Sustainocrat?

A Sustainocrat is someone who simply accepts his/her biological nature in the diversity of living life with our key responsibility to keep it healthy, safe and progressive through proper interaction with our surroundings. This understanding gives a mindset that affects the way the Sustainocrat addresses every day’s realities and choices. It also determines the way we address a job, responsibility or authority within society. Everything is fine when society respects our highest ethical and environmental values but become an issue when not.

When needed the Sustainocrat inside us stands up and shows Sustainable Leadership, addressing the issues with authority and determination.

A few examples:

Hi, I am a bunch of molecules from nature that decided to come alive and become a human being

Hi, I am a bunch of molecules from nature that decided to come alive and become a human being: ME

A Sustainocrat realizes that if we pollute our environment we also pollute our biological selves. The consequences do not just affect our quality of life through undesired illnesses, it also makes economies collapse. So we need to take responsibility for what we eat, drink, breath and how we interact with our natural surroundings. The institutions that serve humankind need to do so with holistic ethics as a guidance, not just consumption.

A Sustainocrat makes purpose drive use of the instruments that humankind created over time (products, politics, economics, organizations, etc). The are the toolbox of a Sustainocrat, not the other way around like certain system dynamics want us to believe. The Sustainocrat uses these instruments for human benefit and symbiotic harmony with our environment.

We find Sustainocrats everywhere in society, at any level, age and authority, doing normal work as a citizen, even at the highest level of societal systems. We use our influence according our understanding and beliefs. A Sustainocrat from Belgium said: “Sustainocrats are not smarter or better than anyone else, they simply have the awareness that anyone can cross the door through the “system’s wall” where the old problems do not exist”.

Sustainocrats take self aware responsibility together through purpose driven, multidisciplinary alliances when our key responsibilities are in jeopardy anywhere in the world. We do not challenge the system, we just focus on 5 key issues, and invite influential leaders and Sustainocrats of the system to go along. 

  1. Health
  2. Safety
  3. Applied knowledge
  4. Food
  5. Self sufficiency

Together the system is innovated using human natural and universal dynamics, well before it collapses into chaos and disaster. Sustainocrats are peaceful transformers when needed, using talents, conviction, perseverance, authority and teamwork when needed. The transformation process causes the renewal of the economy and a new boost. 

Key responsibilities are taken together when needed!

Key responsibilities are taken together when needed

The awareness of a Sustainocrat is new. Until now the actions of humankind have never produced such massive destruction of our habitat. Global issues produced by our consumer economics and dependence demand responsibilities triggered from our living molecular reality, not the system’s reality. The network of Sustainocrats is growing as a human transformative movement in any business, government, educational, etc institution. As a grows and takes responsibility the balance is regained as well.

Before tension grows unsustainable the Sustainocrat already units to take measures.

Before tension grows unsustainable the Sustainocrat already units to take measures.

People use their profession and citizenship to safeguard our biological well being by influencing the surroundings, creating co-operations like in the picture and taking responsibility at home and at work. After all, where ever we are we are a biological human being first. Neglecting this will only affect our own selves. Sustainocrats will draw the attention to it anywhere in the world allowing us to positively use our instruments (technology, organizations, knowledge, etc) for our sustainable progress instead of discomfort and disaster.

If you recognize yourself in the above you are a Sustainocrat too. Just say it so others connect when needed. When we address the Sustainocrat inside us we have nothing to sell, just to give: our talent and responsibility. We do that when things are important to us, like life itself.

Choosing your own blindfold

Today I received a short story of the Belgium system critic Werner van Ginneken (in Dutch). He defined the Sustainocrat as someone who is the same as everyone else but at the other side of “the wall”. This drawing summarizes his story.

Drawing by Gerard Putman

Which blindfold do you choose?

It is funny to see that it clarifies the current democratic structure of political parties that all defend the same financial system of consumer debt and dependencies by offering the population their own colored blindfold before letting them crash and try again after some care taking.

When I showed the picture to Werner he referred to another drawing that he had loved. I tried to find it but could not. It shows a river with someone walking at one side while seeing someone else at the other side in an apparent state of great happiness. “How do I get to the other side?” the person calls out to the happy one. “You are already there!”  was the response.


We tend to create our own obstacles by accepting and supporting the irrational of systems or looking at the happiness of others rather than our own. Freedom from blindfolds is not yet a Sustainocrat but a good basis to become one.