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Why we need money to show that we don’t need it

Sales tradition

We experience in our daily business life a money driven culture. We just tend to want to sell each other our products and services. So when I invite people to join a Sustainocratic cooperation they tend to ask two things to judge their opportunity: “Do you have a budget? What is your need?”. When I say that I have no budget nor direct need they often regard me as a waste of time.

Two type of economy

Two type of economy


Sustainocratic cooperative

This is a venture that takes responsibility for co-creation of something of true human value. One example is AiREAS that co-creates a “health city with healthy air”. AiREAS is entirely in the Transformation Economy but works with partners that excel in the Transaction Economy. Involved are all instruments that shape a human society: government, business, education, population.

We start with the higher purpose (healthy city) and work our way back to what we would like to modify today (priority). We start with an empty table and a powerful reason to be together. What the motivation us of the ones present is up to each of the partners. Their contradictions are usually their combined strengths. Together we define one or more projects and allocate resources. This is not just money. Also technology, manpower, knowledge, etc is allocated. Stip-step we call the process. It is focused on change.

Two economies, two different way to work

The transaction economy is focused on growth. Growth is a management issue and success is determined by rational wit, efficiency and control. Sales in a transaction environment is based on “solving problems”.

Management versus leadership

Management versus leadership


Change requires vision, guts and passion to go from one situation to a better one. Change is an investment around a responsibility of values that can be created. Transformation deals with an opportunity, not a problem.

Money needed, no money needed

In a transaction environment money is always needed to exchange for problem solving valuables. In a transformation environment no money is needed because there is no exchange of values, values are created. This requires talents and authority.

The two worlds need each other

Changes produces values that can be enlarged through sales within the growth environment of the world of transactions. The transactions world needs continuous renewal from the transformation world to avoid its saturation. We see in business (also in government) the tendency of unbalancing leadership and management. Management has the tendency of using a situation as unlimited cash cow. Leadership always wants the excitement of risk and change. Together they balance out very well but need totally different personalities to deal with the situation.

Two complementing worlds

Two complementing worlds

 When change is avoided

There are many situations when change is avoided. This is the case with national economies and their current tax infrastructures, or banks with their outstanding long term investments. Change will challenge their outstanding commitment and introduce risks. Many governments and banks cannot address change even if they wanted to. When hierarchies are built around growth, change is out of the question, even if it promises a new path for growth. Management people in power are more worried about what they can loose than what they can win.

Things change when a society is in long term crisis. When the old instruments do not work anymore new ones need to be tested and allowed. So when I introduced Sustainocracy as an engine of Transformative Change, it was dealt with as if it were Transactional. I invited people in business, government and science and they asked me how much they could grow in money making? Many even did not want to come aboard the venture if there was no money put upfront.

Transformation fund

AiREAS started with nothing more than a higher purpose and lots of passion and vision. Now we establish a transformation fund that is used for only one thing: to provide a sense of peace of mind to the transaction driven participants. They need to know that money is there for payment even through the fund is not touched. When values have been created in the AiREAS processes they are so unique and valuable to the rest of the world that each of the partners gets a fair share of wealth back. We even fill up the transformation fund with royalties before we need to pay out our participating partners. We show them that to create value we need no money, just confidence in our selves and a good reason to work together.

Money is a proof of valuable change used by those who follow leadership through effective problem solving management. In the STIR Foundation we opened now a transformation fund just to be able to increase our ambitions in the field of societal change for sustainable human progress. The higher the fund the more value we can create and the less funding we really need. Weird but just part of the time we live in.

Information? Just contact me: jp@stadvanmorgen.com





Keeping it short when you have a lot to say



We are in the “keep it short” kind of world. People have a short span of attention nowadays. If interest is not captured instantly we loose their interest. What if we have the tendency of writing much text to make our point? I do for I have a lot to say. Do people want to listen? Some do, some don’t. Should that worry me when blogging?

Well yes and no. Let’s try to reason through my own inner battle.

Yes, it should worry:
Churchill once wrote to a friend “sorry for writing you a long letter, I had no time to make a short one”.

Churchill is known to have been a person who had many points to make. New issues take time to explain because they are out of the ordinary. Change is never very democratic. Why would you present something out of the common understanding of your public? Because you are convinced that it is important.

In the world of the ordinary we take instant decisions. Our attention is minimized due to habits. Surrounded by impulses that want our instant attention we tend to communicate in bullets if we have something to sell. Those bullets are delivered with fast emotions such as fun, excitement or anxiety.

Our current world is based on transactions and we are the target.

But I have nothing to sell!

I invite people to a specific understanding, a new worldview and social structure that may offer better perspectives and securities than where we come from. I am asking them to join! That takes a bit of explanation. And it requires an audience that is willing to consider change. But how do I get the volatile surroundings to pay attention when it reacts instantly to anything as if it were a sales pitch? Churchill is suggesting that I should take time to describe complex issues in a concise way. He is right.

The general public is not at all interested in what I have to say unless it affects them personally. The whole secret is “the audience”, not me!

I need to attract those people who are open for change. So if I “sell change” the pitch should be short and maybe adventurous. Those who “buy” may just have that little more patience with me to try to understand where I am heading for and what’s in it for them? Then they may even tell others.


Einstein said: “If you can’t explain it in a short way you probably don’t understand yourself.”

Wow, that’s confrontational and a challenge. I often tell people that I write books first to see if I can put my own understanding into words in a structured way. If I can’t how on earth can I explain others? If I can then I have already a book to give away. In a way a blog is that too. A test of my own understanding. The reader is a victim of my own learning process. Can I do this to you? Well, that is up to you to decide. Some may find a morbid kind of pleasure in watching me struggle. Maybe because they recognize their own in me?

But can I shorten it?

Einstein’s E=MC2 is indeed short but do I understand? No, but that’s not the point. Einstein understands. He makes it available to us as a simple to remember formula whether we understand it or not. We only accept that it is important and can subsequently spend the rest of our lives trying to understand the meaning with or without his help.

I made one of my own:

Success is more than just "growth"

Success is more than just “growth”

Other’s say that a picture says 1000 words, so I also make a picture that says the same as the formula:

Human complexity

Human complexity

Do you understand? Maybe not, maybe yes. You can trust me that I understand as I work with it on a daily basis addressing the key issues of human evolution today, the crises and how it affects business, society, politics etc.

So yes I should worry because it takes this flash second to enter a human being’s perception and remain there for ever, or never get in at all. My biggest worry,  if I understand myself (thank you Einstein),  should be to take time to be short and show that it is ME that understands while inviting others to figure it out too.

No, it should not worry me
Prof. Jaap Ham (University researcher and department director on “perception”) said to me: “Awareness? Nothing awareness! People do not change behavior through awareness. They massively copy behavior of others”

Who am I writing for? I have nothing to sell. My blogs are to inspire people to the new world of absolute spiritual freedom and take responsibility from there. When I describe the new world to people I just invite them to read my own adventures and experiences.

My texts tend to be long. But Jaap suggested that I have to learn to distinguish long text by considering what I want to do? Do I want people to become aware? Or do I want them to follow me?

Well, I do understand what Jaap is saying but also believe that the ones that we blindly follow do have a sense of direction through awareness. So I need both.

The 10/80/10 rule applies:

10% of the people are always in for change and follow blindly (adventurous)
10% of the people are never in for change and block with arguments and obstacles (conservatives)
80% haven’t a clue and follow the one that convinces most in the “sense of being part of something and not being left behind”.

So for me there is a bit of both, the awareness of the 10% adventurous and curious, and the 80% potential followers who think it’s a good deal. The conservatives we do not pay any attention too no matter how hard they shout. As a “changer” we always have a lot to prove, especially to ourselves. But never to the opposition who always tends to be right basing themselves on wealth from the past.

In this mix of progressive optimism there are some dangers when we apply long texts to explain what we are doing:

Preaching: the danger is that I become a preacher rather than an inspirer. People don’t get aware through preaching. Preaching is another manipulator telling people what to do. Awareness comes when they are inspired to try something out and learn in the process.

Ego: the danger is that I try to convince people that “my way” is better. People don’t follow ego’s, they follow out of self interest.

So when writing long blogs they should tell stories that inspire some to set out and try it their own way and others to follow. It is only “my world” when I am the only resident. It becomes “our world” when the population grows. The stories may have started a long time ago about me but should slowly grow to talk about others and “we”. Interestingly it does in reality. I often take the initiative and after a while others take over who do a better job than I. Then I have nothing to say anymore, just to enjoy. Shorter than my silence is impossible ;-). Just maybe this again:

Freedom for you too!

Freedom for you too!

Last but not least

In “my world” we have accepted the absolute freedom of the human being as a uniquely born living entity of the universe. We surround ourselves with a commitment to life and structure our sustainable progress through a new democratic complexity called Sustainocracy. In my own surroundings I find myself in the lucky circumstances to be able to apply this freedom also to the transformation of society and economy with support of scientific research, governmental organisations and business enterprises joining in as experimenting members and participants. I write about this as a transformation of the past towards the future in which we let go of something dominant to replace it with another dominance. But……

We (I) have to realize however that not everyone in this world can safely free themselves from the reigning old human dogma’s and impositions.  Individual freedom is a spiritual breakthrough of the consciousness but the new, purpose driven democracy is a collective evolutionary process that may show important differences around the world, even where the freedom of speech through Internet reaches out without being seconded by the local circumstances. So telling my story may initiate individual processes in places where the surroundings are more hostile than others. That does not mean that the Quantum Leap described in the previous blog does not happen, it just may be a more dangerous and less obvious process.