The local Health Deal was signed yesterday to make Health and Quality of Life lead the regional development rather than the destructive Economy of Growth. Interestingly a new economy of growth becomes a consequence when it does not lead!
On Juli 22nd the Brabant Health Deal was signed at government level covering a territory of 2.5 million citizens. It is a significant evolutionary step in regional development, experimentally initiated by AiREAS (multidisciplinary healthy city cooperative) in 2011, making core human values lead the innovative discours rather than economic growth. After five years of cocreation sufficient proof of concept was provided to gain the trust of political-economic governance that investment in quality of life delivers local wellness, productivity, bureaucratic savings and a new innovative impulse for economic growth. Economic growth is hence a positive consequence, not the primary goal.
This deal is our own motivation to invite the rest of the world to participate in a Global Health Deal.
Health is a core leadership responsibility
Health is an abstract given that only seems to concern us when it is absent. Nevertheless, when we observe nature we find that the evolution…
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