Purpose is heart driven, meaningful, caring. It takes care of productive relationships, successful institutions, joyful employees, passionate creativity and more. But purpose is often difficult to find in a financially driven performance society which has a head driven resonance (competitive, calculating) and structure. When we started with Sustainocracy we asked institutions and citizens to engage in the cocreation of healthy cities and regions. This common purpose has an effect of convergence among all, combining the diversity of authentic talents into a common mission. The heart becomes leading and the head follows. It has a huge, positive impact on all involved and also on the issues at hand, locally and globally.

Listen to the inspiring TED talk of Danny. We are planning to create a series of events together to develop purpose, authenticity and passion together, contextually engaging in the sustainability challenges at hand in the world.