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Secrets for a good and healthy life
A unique health study from Harvard University was recently published. Never before had a scientific study followed people for so long, from childhood to death in old age. 85 years long! The starting point of the research was to identify health-determining factors that positively influence life. The outcome shows that social engagement is key. This coincides with our observations and publications. But the research goes further. Here you can listen to several TED talks about the secret of a “good life”.
Sustainocracy arose in 2009 from the culture shock experienced by the founder when he returned to the Netherlands after a long absence. The perceived atmosphere of loneliness, negative critical attitude, “fear of the other” in a multicultural society, the “every person for oneself” individualism, the culture of distrust in the government, were experienced as structurally unhealthy by him as an outsider. In 2016, COS3i, the community for social inclusion, integration and innovation, was intuitively started. In AiREAS (also Sustainocracy) research had shown that at least 50% of our exposure to air pollution is caused by ourselves. If we wanted to work on our health and a healthy living environment, it should not be with a critical, negative attitude about pollution but through the positive invitation to healthy behavior. This body of thought is now further substantiated by science. At the time, we also studied concepts such as “Blue Zones”, or areas in the world where people age on average about 10 years more in a healthy way compared to the rest of the world. These studies yet again showed that “social contact” was one of the essential pillars of a healthy life.
Harvard adds the question “but how does that mechanism work?”. How is it possible that people with a healthy social bond with their environment suffer significantly less from welfare diseases? Some clues are:
Negative and positive stress
The old adage “a sorrow shared is a sorrow halved” is extremely relevant to people with good social contacts. Community formation is the basis for a sense of security. One can share personal suffering (and joy) with others, receive a hug or process emotions through a good conversation. One can give or receive a helping hand, both with satisfaction as a result. Those positive emotional “injections” appear to contribute to our own health too. People who are in loneliness or isolation don’t have that outlet. The negative stress accumulates in them with all kinds of consequences. These manifest themselves through behavioral disorders such as alcohol or drug use, eating disorders, attacks of aggression, but also all kinds of physical problems.



Recognize something good in the other
We are often very critical and easily see the bad things in others. Positivity, also in relation to the expressions of behavior of others, appears to significantly improve our own health. It takes some effort and practice to interpret the world around us from a positivism perspective. Giving a compliment, the open acknowledgment of “something good” in or by the other, shows empathy, gratitude and a healthy resonance with positive energy. This form of behavior cleanses our inner selves in a certain way and also influences our own social behavior.
Radical curiosity
The danger of long-term relationships is that we tend to think we know everything about the other person. Curiosity diminishes, affects communication and weakens the connection. Radical curiosity means that we are actively open to the other, even if we have been together for decades. Each person is a world in itself and undergoes changes. Experiencing, discussing and appreciating that together sustains a connection that goes much further than being together. However, it requires active attention, curiosity and observation. “Hey, you took out your pink earrings again. I haven’t seen that one in a long time….” and then listen openly to the story that goes with it.
Communicating from “the other”
The difference between communicating from ourselves and from “the other” is that the form is lifted above our own desires and biases. Not everyone is equally communicative. One likes to talk and a lot, the other is more into listening or communicating non-verbally. Acknowledging and appreciating this in each other requires understanding each other, asking open questions and perceiving the small details that one can deal with. The power only really arises when both apply this and respect each other based on each other’s authenticity and individuality. Of course we don’t have to do this with everyone even though such open attitude is experienced nearly always as pleasant in all situations. It concerns in an extra dimension those we feel good about between our friends, acquaintances, relatives and especially of course our partner and children.



Health effects
This research shows that creating such an an open community atmosphere, based on positivism, curiosity, mutual recognition, respect for each other’s behavior and, above all, the resulting attention for each other, leads to a lower risk of type 2 diabetes, cardiovascular diseases , etc. Finally, some comments were shared about “regrets”. Later in life, 80+-year-olds looked back on their lives and stated that there were two things they would do “differently”:
- Less attention to “work” and more to their social relationships
- Worry less about what “someone else might think” (especially women who fed this back).
It was also stated that it is “never too late” to learn and develop this. In Sustainocracy we even go so far as to recognize four development phases in every human being. The form analyzed by Harvard belongs to stage 4: “conscious living”. But that does require letting go of phase 3 “conscious survival”. Our current performance-oriented form of society is strongly aligned with phase 3, also institutionally. Almost all relationships in this form of society are focused on political or financial self-interest with a strong competitive drive, distrust of “the other”, aggression and a focus on performance and growth instead of attention and cohesion. This is why people in the autumn of their lives look back and regret having spend so much unnecessary time in conscious survival stage.
Phase 3 is also the form in which education is cast, as if the whole of life is aimed at performance without nuances. It should now be clear that this form of societal structuring leads to many underlying diseases. We should start with a form of education in which young people learn to deal and understand phase 3 in order to eventually shape their own phase 4, based on positive self-knowledge, a positive self-image, authenticity and gratitude. This will also have an impact on general health care, cost of society, the integral quality of life and a positive outlook on the present and the future. Sustainocracy invites people and institutions to act in phase 4. Examples can be found in communities like AiREAS, FRE2sH, COS3i and the School of Talents in which all participants and institutions confirm the warm bonding and interaction due its unique format based on equality, respect and cocreation.



New publications about Sustainocracy and our experiences after 13 years of developing this society model based on core human values
In an attempt to write a book about Sustainocracy and our experiences over the years I found it difficult to not fall into the repetition of arguments that have already been covered in other publications. These arguments are however important to understand the context in which Sustainocracy arose as a new mindset and societal approach. On the other hand I understand that there are plenty of people that have already been made acquainted with these details. For them it may be more interesting to see why particular communities were born out of the STIR development and what process they may encountered to deploy themselves. Instead of a book I decided to write articles on the different topics that each had their own very special development. When one introduces and overarching mindset, a way of developing shared responsibilities that differ from the mainstream where we come from, one gets in touch with literally everything in society. I have divided the articles into five different groups so far:
1. General (our core human values, shared responsibility, 4 x WIN entrepreneurial spirit and Sustainocracy)
Entrepreneurship of the 21st century
Smart cities are healthy cities, healthy cities are smart
2. AiREAS (air quality and health)
AiREAS phase 1 – http://link.springer.com/book/10.1007/978-3-319-26940-5
AiREAS phase 3 – http://link.springer.com/book/10.1007%2F978-3-319-45620-1
3. FRE2SH (food self sufficiency)
FRE2SH experiences of developing regional food self sufficiency
4. COS3i (social inclusion)
COS3i, social inclusion into our core human values
5. School of Talents & Wellness (Participatory learning)
Experiences with a new learning system
More publications are to follow, also coming from the research students that get engaged through the different topics. I will try to include them in the diversity of topics that all hang under the umbrella of STIR and Sustainocracy. The publications will be on Springer, Researchgate.net and Academy.edu. They will also be added to the list of publications on this blog. If you wish to comment on any of the publications please feel free to do that either to me through jp@stadvanmorgen.com , via the academic sites or via this blog. We also organize open dialogues in town (Eindhoven) and online if of interest.
Masterclasses are available in 2023 on all these subjects.
Are you ready to become part of the COS3i global PEACE network?
The COS3i worldwide peace challenge is easy, highly satisfying and engaging with your natural environment of fellow citizens. It is emotionally and spiritually very rewarding. And it is free.

Key to peace is our open, positive and inclusive social interaction. This is also the secret to bluezone long livity, happiness and sustainable human progress. In times of excessive narcissism, hierarchies of inequality, intercultural migrations and social unrest….. it is key to establish a networked countermovement of community building, mutual respect, social engagement and open dialogues based on equality, curiosity, acceptance, cohabitation, care, joint social ventures and projects. If we give it a common expression, a logo, a sign, then we can make this visible everywhere, on every corner of the street, every participating restaurant, music center, community center, local coordinator, sponsor, etc.
The more we show these intentions, our efforts, the common commitment to peace and progress, the more it will become our common reality, our common mindset and way of life.
The COS3i logo is a unifying image, representing our colorful diversity and commitment to each other for peace and progress.
(Jean-Paul Close – Sustainocracy)
Examples of local COS3i initiatives:
Intercultural encounters: Make arrangements with a local community center, restaurant or theater to use their space. The spaceholder provides maybe access to drinks while we invite people to join and get acquainted with a particular culture through its food, music, traditional costumes, open dialogue, photographs, information, etc. With these events we try to establish the open dialogue, the respectful interaction between cultures, the elimination of prejudism.

Social engagement events: People get triggered by different social activities. The diversity of interests, talents and wishes of people is enormous. Organizing different low cost social, easily managed events attracts a diversity of people. The common denominator is always the social encounter, engagement and interaction. This can be through creativity (painting together, working with textiles, expressing ourselves through theater, etc), the social meting (a picknick in the park, a jambee session together, a dance event), excersize (biking or walking event, yoga in the park, a firewalk, etc), spiritual encounters (full moon events, brother or sisterhood circles, seasonal rituals) or work space encounters (repair shop, handicraft, recylcing activities, waste reuse, etc).
These events are all organized around the social inclusion and engagement of people. People may pay a minor contribution but in essence there should be no barriers to participate.
Combining international and local initiatives: COS3i international organizes worldwide events that build on the local COS3i initiatives. Like this we create a sense of universal belonging, positive interaction and community building. These international events are always related to a particular theme. Examples are:
- Equinox and Earthday: celebrating the start of springtime or the end of the summer, both periods of abundance and happiness due to light, food abundance and warmth.
- World Peace Jazz: online participation in the peace concert of Nigeria on July 9th 2022 with local social encounters and peace dialogues
- World happiness bird: our permanent engagement with shared positiveness and interconnectedness.
- Organizing health and mind opening trips among each other

How does it work?
You are probably already a socially active person, NGO or otherwise. By doing COS3i like things you gain personal appreciation in your network and get to meet many new people. This is often a wonderful award for the energy you put in it. You get used in thinking in terms of reciprocity instead of budgets.
By joining COS3i you increase your visibility through our combined efforts on social media, blogs, etc. Being part of COS3i is not a cost, it is a commitment in sharing the same mindset of developing our core human values, empathy, social interaction, conflict avoidance, resolution and proactive development of peace through cooperation. What to do:
- Contact me on jp@stadvanmorgen.com with your contactdetails and motivation to join.
- You will receive the logo that you can use in your local communication. We have made stickers locally to identify our partners in the field of hospitality and social interaction.
- Connect with eachother´s social media channels to show and share each other´s COS3i events.
- Twice a year we will engage online with the community to exchange views and successes.
- We can also organize social engagement and health trips among the network for further expanding our activities also through physical encounters.
- COS3i is based on equality. Our commitment to peace unites us. Initiatives can be born everywhere and shared across the network. We develop a code of conduct together to make best use of each others efforts and engagement.
