What makes a business “sustainocratic?
A sustainocratic business is essentially very different from a traditional type of business of today. The very first thing we notice is the positioning of the company. It recognizes the different paradigms or worldviews that reign the human worlds and places itself consciously in the field of complex human sustainable progress for well being, not financial greed. This positioning shows in its functioning in society. The company is purpose driven, extremely talented and very cooperative in all kinds of multidisciplinary ventures.
The business is very flexible, challenge driven within the scope of sustainable human progress. This requires a visionary leadership culture that goes beyond the board of directors where the results in human progress are leading the company, not financial KPI’s. The structure is dynamically organized allowing people to take their own initiatives, show self leadership and commitment with the end results that the company stands for. People do not work in the company, they contribute to a higher cause and are willing to give more of themselves than strictly asked for. Their personal return is based on business reciprocity. Hardly anyone is on the payroll but everyone is highly committed.
The organization shows organic growth through spontaneous division, local for local added value and multidisciplinary commitment. Not one of the subsidiaries is the same yet the commitment to the kernel of the company’s reason to be is the same for all. Management does not form a hierarchy but a functional facilitating cooperative.
Above all a sustainocratic business is willing to reinvent itself continuously or else risk to die. It takes calculated risks that have no financial impediment because progress is developed together with other parties. The company is run through multidimensional entrepreneurship (MDE) using the 5 keys of 21st century success (the 5K’s) and UNITED as local team builder and guidance. The company produces 4 x profit: profit for its customers, for society, the planet and as a consequence for itself (pyramid business paradigm). Money is a catalyst means that produces purposeful value.
If you work at a company now how do you feel? Do you go to work to fill the pockets of your boss or do you contribute to a higher cause that makes you feel valuable yourself? Can you describe easily what benefits you company brings to the world? In SME type companies you may respond positively but in larger multinationals answers may be complicated. You evaluate for yourself “what responsibility you take?” Do you stick at the job for the salary? Or do you actually feel that you are contributing something by going to work? You always have a choice.
Route of least resistance – law of opposites
In various places of the world there are forthcoming general elections again, so are in the Netherlands. The public media circus has started again in which politicians compete with their lies to see if they can lure people to them. New political parties are not granted access to the commercial media that finds its friends in those who have most to give. New initiatives can’t grow in the darkness below powerful structures and need to wait until they fall over.
Or they find the route of least resistance.
Well-being is located at exactly the opposite side of the human complexity model from chaos. In human evolution societies reach the state of chaos normally due to the inflexibility of a long period of greed. Wellness is something that people tend to want to keep conservatively, creating systems to preserve it against progress. Progress is risky and could put wellness in danger. Greed gradually appears in the systems.
So when people or institutions find themselves in or near the field of chaos they can do two things:
- Move back against the line of human evolution (clock wise circle) to get to wellness via greed. They would either have to become greedy to fit in (criminality, manipulation, aggression) or try to force their way through the massive opposition of hierarchies, bureaucracy and system rules. (the red line)
- Or choose the rout of least resistance through awareness, trust building, cooperation (the green line) and development of pre-paradigms until one breaks through to replace the old one.
Interestingly in the model the opposition between greed and spiritual awareness is also well visible in reality. The more greed develops in the system the more people oppose through spiritualization, still highly individual but with a gradual built up in the field of awareness. This group is also fed by people who follow the traditional line through chaos and search the enlightenment of conscious reflection when facing the aggression in chaos. They create renewal by proposing true alternatives.
The green line is the route of least resistance but needs the talent of organization and willingness of people to build a new, parallel society. People can group together and use the modern means of social and alternative media to communicate and build up sufficient strength against the organized dominance of greed. In the field of greed competition and self interest is high and deadly. It has the tendency to inflate as a bubble to explode into a crisis with chaos as a result. My people keep up powerful positions managing the old system out of self interest.
In the field of awareness the process is exactly opposite. People become so aware of themselves and society that they need to be challenged to join and become organized around progress. The more greed collapses into chaos, the stronger awareness can organize itself eventually into wellness.
The law of opposites rules here. When people claim in public that they want to go back into recent history because of the wealth of that moment they can try the difficult (impossible) or the easy way (complicated). The way back is the one in which no lessons are learned, no forward reflection takes place. There is a simple anxiety to relive something of the past. The way forward is the one where abundance of the past is learned from in perspective of the scarcity of today. Steps can be taken through awareness to develop a new society based on accumulated knowledge. The route of least resistance is the one of awareness, hence an inner one of reflection, and action based o trust in each other. Sustainable human progress hence has to do with applied knowledge in the warmth of social innovation. It can be applied, not by fighting the system of greed but by avoiding and even neglecting it, positioning your society building outside the dominant structures. If the latter are greedy for money, organize yourself without money.
Use the law of opposites and you will follow the green line without finding resistance.
Knowledge is human right
Basic education is now slowly reaching all people across the world even though too many are still deprived. More dramatic is the situation of access to higher levels of education. These are only available to those who can afford it. This is changing with a growing number of internet initiatives. About time!
The state of awareness of humankind through knowledge accumulation via scientific research and common social reflective evolution should not be registered as property of a single person or institution, nor should it be economized for the highest bidders only. This causes an unnatural and manipulated selection of wisdom connected to greed and speculation while intelligence resident in material poverty remains unused in human evolutionary progress. This unbalance can be the cause of future unrest and potential war due to inequality in perceiving the world’s complexities, rightful claims for universal justice and mere quests for survival.
All knowledge should hence be available to every single human being in the world and universe, not just in a sense of practical availability but also in a workable reflective format throughout living life, with support and guidance of the top intellectuals at any time. Internet is such means that can be used to establish such accessibility. However not all people in the world have access to the electronics needed to make use of it. And if they do there needs to be an unmanipulated access to as many sources of information as available, structured along worldviews and paradigms that help people make up their own mind around sustainable progress, not just through personal trial and error but also by allowing the positioning of their search along the line of consciousness towards higher awareness.
Knowledge may become then nearly free of charge but should never be freed of progressive responsibility. People are always challenged to make practical use the knowledge obtained in their lives and reflect back for forward progression. Rationalization into awareness and consciousness only occurs when situations are lived through emotionally in real and simulated life (ie. through sport, games, etc). It are the multiple types of emotions that trigger the cognitive processes that can be enhanced with knowledgeable guidance breaking though eventually into the fifth dimension of higher awareness. Every living soul on Earth should have such life long learning environment.
The world would gain support for world peace and human progress, jumping into a new era of cooperative interaction based on talent. Wisdom as a human evolutionary right will make a difference that is unprecedented in history. It is made possible thanks to the state of educational progress today, initiated and manipulated in origin by pure material interests (educating people for simple work in factories). Now that this period is left behind us with all the obvious benefits it brought humankind, its time for a new step. Letting go of this phase of “having” we enter a new one, in which spirituality “the being” is a new science to be explored, not from a dogmatic religous point of view (which is also based on the manipulation of the unaware), but by giving true meaning to our existance through higher levels of individual awareness, interconnected to create a new kind of collective consciousness and related social progressive complexities.
Sustainocracy is a pioneers phase of such type of society where multidisciplinary cooperative ventures need to be built around commonly available scientific and spiritual wisdom to succeed. It provides a transformative challenge to us all, individually and institutionally where it is in the interest of all that no one is excluded. A new society is born based on “the being” with talent developing progressively through forward reflection and instant educational guidance.
The STIR foundation wants to be a transformative portal to this new world, making knowledge available to everyone, everwhere, not just in theory yet also opening sustainocratic processes up for everyone’s involvement and reciprocity. Also those that share their knowledge should receive reciprocal means back that cover and go beyond food and shelter. New exciting discoveries for scientific challenges will be picked up along the line of progress and executed in new research programs. We will partner up with all the world initiatives that think alike, that offer network capacity, access or knowledge to be shared. Humankind is ready for this quantum leap. We are too.



