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Paradigm shift pioneering difficulty

Awareness of the need of a paradigm shift is the beginning of a complex personal process. The problem resides in the fact that the rest of the world is still wound up in the old pattern that one wants to take a distance of. The next step is to take responsibility. Instead of trying to convince other people of the need of the paradigm shift one gets to a point of taking personal responsibility. It is impossible to tell others what to do so one ends up doing it oneself. But starting the pre-phase of a new paradigm is a huge responsibility that is not yet backed by your own surrounding. In a practical sense: if you take a distance from a money driven paradigm to start one based on human wellness or human sustainable progress you find yourself totally disconnected from the ruling (human) life supporting system that surrounds you, without an alternative yet to support the pioneer. That is one of the reasons why one finds hardly any support for a paradigm shift. One stands alone. Letting go of old securities before new ones are installed is work of “fools”. One can easily crash in the attempt or be crushed by the old system that does not want paria like you disputing the system. You become an outcast, an outlaw, a paria, a loner, an idealist, at the worst “a weirdo” or at the best “an adventurer” ……

When you anyhow decide to take the responsibility of a paradigm shift you enter an empty world. This world needs everything to be created still. The paradigm you envisage is in your head but does not yet materialize in true reality. You have become a sort of Amundsen, Scott, Stanley or Livingstone, a Niel Armstrong, a person who set out to discover and create a new world out of nothing, just a dream….. You are an unsupported conquerer, a single handed constructor of a new world, a first seed of a new civilization landing to find fertile grounds. It may sound dramatic, romantic even but the emptiness, loneliness and hugeness of the environment and challenge is both scary and exciting. The drama of being such pioneer is in the paradox of where one comes from and decided to leave, and the idealism that made one start the venture. The old world that one leaves behind is totally opposite, a miror image, another dimension. Having the possibility to compare one finds the enormous contradictions that also reside within the pioneer himself and made him finally choose. Living and taking responsibility in the transformation is hence a magnificent adventure of tremendous inner and outer contrasts. It becomes a spiritual and realistic voyage of wisdom and idealism, a “can do” experience based on fundaments of inner trust in abilities, purpose and motivation. The driving force is so strong that fear becomes the first challenge that is overcome.

When I defined sustainocracy and started implementing it I realize that I am taking people and institutions on a round and maybe even one-way trip to an empty new world. This world is empty for their awareness as well as their practical reality. I ask them to help construct a new reality as if we had landed on a new planet, not copying our old rules from home but taking the opportunity to start a new civilization based on ideals, views and lessons learned. As these people work with me on this new planet they know that they can fly back continuously to the old world to go get materials and support, or to stay again after the work is done. This simple security gives them comfort to be with me for a while. The first loads of people and institutions come with disbelieve and discomfort, arriving at an empty space but with the inner reassurance that it is only temporary. For me however it is different. I am there to stay. Why they travelled with me has to do with their own choice or some imposition by the old hierarchy of the old world that seeks some old speculative values in the venture. They often carry their old habbits and manners, finding it difficult to let go and learn to behave in a different setting.

Conducting such new human world in its state of birth feels impressive. I become the creator in a way myself. A creator who is deprived of everything yet has everything. A paradox of the Wholiness where duality comes together in the All. It sounds romantic again but it is not. Spiritually it feels very rich but in practical sense it is bloody hard work with very little aparent reward or recognition. Who cares? I do, and that is enough.

While we work like aliens in the new paradigm people get acquainted with the new settings and the warmth of constructing something together. Some decide to stay permanently and slowly the community grows. Institutions that participate start new initiatives based on the new rules and situation, or decide to transform entirely into the new world. When that happens the creations becomes of everyone and not just of the creator. The pioneer can step back and enjoy the development of the new paradigm, concentrating just on the format and letting content flow freely and creatively. A new world is born and ships full of newcomers arrive to offer their help and their own pioneership to further enhance and grow out the new world within the paradigm.


On October 11th 2012 the very first small colony of the complex sustainocratic paradigm makes itself known to the old world. AiREAS is the first ever sustainocratic venture of the world and initiates its activities in Eindhoven, the Netherlands. Its purpose is to create new human dynamics in the city that makes itself healthy and vital instead of heaving to depend on the consequence driven regulatory activities of governance when unhealthy dynamics cause discomfort and economic problems. The initiative is like building a community on Mars. It is a colony that is still fragile, consisting mostly of people that have a return ticket home and enjoy the adventure of the novelty of the challenge. Some believe that old Earth rules still apply and others are not even aware that they are in a new world. Yet it is a start. The next step is to develop the fragile situation into a more solid and permanent setting, a true precedence for the rest of the old world to relate to. The new paradigm has to prove itself by providing sufficient comfort and security to the early participants for them to wish to stay and not go back. AiREAS relates just to the environmental issue of a sustainable human society as defined by me. When it proves its worth to the participants it is only a small step to expand its mission to the other human values. Then we will see that the paradigm expands rapidly, attracting massive amounts of new people that overcome their personal fears of letting go of the old world to enter the opportunities of the new one with trust, ideals and ideas. They have all become creators and the new paradigm becomes a common good.

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