My own contribution to “The Spiritual Dimension of Business Ethics and Sustainable Management” publucation led to the recieving a personal copy of the book itself and insight to the contributions of all the other 18 authors.

I met Rita Ghesquière in Visegrad (Hungary) in september 2012. She wrote her contribution in the chapter named “the Power of the Fable”. Reading the multiple old short stories, with her personal reference to present day situations, it struck to me how powerful these communication instruments are and how little they managed to break through. We still suffer under greed of anonymity while the Fable looks for reason, purpose, controverse and the “why?” question.

A Fable is a short imaginary story that describes something that makes you think. We all know the Fable of the race between the Rabbit and Turtle which was won by the Turtle. The story refers to overconfidence, determination, trust and competition. It is a peace of art made of real life characters and their enhanced qualities placed in a humanoid setting of awareness and behavior. The absurdity makes us laugh, wonder and reflect. It are stories that trigger the imagination of children and parents alike.

The beauty of such fable is its communicative value combined with its educational guidance within a cryptic description that requires thought, understanding and wit.

What strikes me most is that we, human beings, know so much. We are so wise and aware that we can lay out visualised patterns in short stories that deliver timeless guidance for reflection. Yet, with all this artistic value available to all we still manage to behave with stupidity, greed and apathy. We destroy our habitat, our relationships and our evolutionary perspectives.

We have it all, we know it all, we simply have to apply it yet we don’t. It is as if our selfaware existence is a fable itself, a contradiction in the way we spiritually know (I am) and physically behave (I do), with our own inner Rabbit and Turtle fighting an eternal race, over and over again.

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