Introducing a word and societal concept that hardly anyone in the world knows is difficult. Announcing a tutorial about it on a global commercial learning platform is nearly impossible, even though its application can “save the human world”. So I asked ChatGPT to come up with a suggestion for a persuasive title and a price. This is the result:

Sustainocracy Unveiled: Your Guide to Sustainable Societal Transformation for 49,99€

The arguments of the artificial intelligence platform for the relatively low price setting was that I could always increase it. At this stage it was important, according ChatGPT, to lower the possible barriers for participation and reach out to an as wide audience as possible. I indeed agreed but as an old business developer I still had the inner bias around the emotional perception of “cheap” is “low value” rather than “easy access”. But this is not business development, it is an invitation to a way of thinking. That makes the difference. The price is therefore only relevant in combination of the title. This needed not be commercial. It had to be persuasive. The result speaks for itself.

Sustainocracy Unveiled: Your Guide to Sustainable Societal Transformation