The fact that sustainable progress is not a democratic choice nor a transformative process was a true revelation to me these days. It is an act of taking responsibility. If I take responsibility I can ask others to so too, even institutionally. And if they do not take responsibility I can ask them to justify their reasons and even ask justice to speak out. Wow! Will the near future look like that?

I came to that revelation while wrapping up my new booklet on “the new society” with my conclusions. My model takes a complex issue (a human value s.a. health) in a region and asks business, government, science and the civil community to take responsibility together. Purpose driven, multi-disciplinary ventures appear s.a. AiREAS or STIR (initiatives that I started myself). Today I am still relying on the voluntary choice of an institution to participate despite the value driven purpose.

Taking responsibility together for sustainable progress

“Sustainocracy” defines the new model for society. The word is a fusion between Sustainable Progress and Democracy.

Sustainable Progress is in my view not a democratic choice but an imperative mission of humankind. The imposition on all of us to work together on a healthy, vital and safe human community seems very logical to me. New leadership in this new society is represented by someone who takes the initiative to create new age purpose driven venture based on that moral imposition. Why would a single person take such complex initiative? Because no one else can, not institutionally anyway, because of the way economics works.

My own awareness came when I was challenged to make an instant decision of human value. The safety of my children or my money driven career? There was no middle way. For me it was no choice, I was given no transition time, I had to make up my mind instantly. My decision was to bring my children into safety. What else? Would I at that instant be at ease with myself if I had made the other choice? Once a person is aware the decision is not a choice anymore, nor a process. It become an instant change of mindset, taking responsibility at once. After that moment, the consequences are huge because the process of no return starts when the new responsibilities need to establish and organize themselves in one’s life while letting go the old securities and way of life. But there is no way back. The new mindset was instant, the decision made and the consequences are logical and permanent.

This is key. When someone who is aware and has taken responsibility for sustainable progress and subsequently takes a seat on that line of sustainable progress in my model, starting to invite government, business authorities, scientific institutions and civil individuals to join him and take responsibility too for a complex local issue around human health, vitality or safety, can any such authority decline their participation? On what grounds?

In my own experience so far the institutional excuses have been as varied as:

• Not our main priority
• No people, time or money available
• If you have no budget we are not interested
• Don’t how to contribute
• Not taxable so we cannot support them
• My shareholders won’t let me

It is amazing that in the fragmented, consequence driven, money dependent organizations, the corporate interests have no connection at all to sustainable issues. Else there would be no issue to join the venture, would there? They would be honored, but they are not. Amazing! And even more appalling is the fact that this attitude is considered normal and legally supported. Right now our common focus is on the economies of growth without any interest or even awareness of the consequences of such mentality. Even the genuine invitation of participating with corporate talent and authority in value driven ventures is treated with apprehensive policy choices.

Sustainocracy is dictatorial from a perspective of a common human goal, and democratic in how to achieve it. Democracy by itself is inclined to sum up the self-interest up to a point of self-destruction (Club of Rome warns for this already from the 70s). It is necessary that we accept the greedy nature of humankind but also acknowledge the wisdom that sustainable progress is mandatory, not by human choice but by universal logic. A simple modification in our global systems of justice, defining that all institutional hierarchies should commit to sustainable progress by taking responsibility, could help reform instantly our global wellness expectations. This is of course wishful thinking at this stage, however while precedence with the new model grows the pressure on institutions to take responsibility will grow too.

Important for everyone to know is that sustainable progress can be instantly accepted everywhere in the world. It is now not a political choice anymore, nor a transition process that takes many years. It is a simple moment of instant truth in which we take  responsibility or not. This decision is not made through voluntary choice but instant awareness, an act of consciousness that opens up our eyes to universal truth. When this occurs individually the consequences are personal and demanding. But can we expect this responsibility and awareness from our institutions? Yes, of course we can. They are not more than instrumental to human progress. We can demand from them to be constructive and not destructive.

There is not one single reason that would justify the lack of our participation, individually or institutionally, in human health, vitality and security improving missions defined by sustainable progress. It is up to ourselves to open up our eyes, take responsibility and expect others to do so too.