Home » AiREAS » 2023 was a year of sharing reflections about a new collective story for us all. In 2024 we want the new story to grow

2023 was a year of sharing reflections about a new collective story for us all. In 2024 we want the new story to grow

It is becoming high time that humankind is getting back on track of its own positive evolution. However stepping out of the pack, which is on the path of self destruction, is difficult. I personally did in 1996 and everyone around me declared me “out of my mind”. In 2005 I introduced the Entrepreneurship of the 21st century and started coaching business organizations on the 4 x WIN principles of contributing to humankind and the planet, instead of using them as resources for financial self interests. Gradually I started to understand that such a new type entrepreneurship needed the appropriate environment to develop. But no other societal environments wanted to work with me or my story. For them the world still turned around money which could solve anything. In 2008 the financial crisis blew away this dream.

Since 2009, the small STIR foundation, that I had set up to experiment with working with the idea of 4 x WIN regional value creation, began to invite the fragmented silos of society to engage in new storytelling environments. Nothing seemed to work initially, until I suggested to work on regional air quality and health. Now, 14 years further down the line, and a lot of experimentation with the STIR set of core human values, we can reflect about:


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