The motivation of the CEO of DSM, one of the large Dutch multinationals, with a history in the old narrative of pollution and abuse of people in the mining and chemical world, rewrites its narrative in the world of shared responsibilities. It is a choice. Then it is hard work, but highly rewarding.
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An example of corporate sense of responsibility
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“and tripled its share holders value”.
The shareholders keep serving Mammon by ‘making’ money with (debt and fictitious) money in a exponential growth-hollow model.